NIM Marketing Intelligence Review's Cover Image
Accesso libero

NIM Marketing Intelligence Review

Volume 1 (2009): Issue 1 (May 2009)

Scarica la copertina
Numero precedente
Prossimo numero
7 Articoli
Accesso libero | 19 lug 2014
Editorial
H. Diller
H. Diller
  
Accesso libero | 19 lug 2014
Creating Shopping Momentum
Ravi Dhar
Ravi Dhar
, 
Joel Huber
Joel Huber
 e 
Uzma Khan
Uzma Khan
  
Accesso libero | 19 lug 2014
Managing your Customer’s Tariff Choice: What to do when your Customers Pay too Much
Anja Lambrecht
Anja Lambrecht
 e 
Bernd Skiera
Bernd Skiera
  
Accesso libero | 19 lug 2014
How Companies Can Measure the Success of their Relationship Marketing Investments
Robert W. Palmatier
Robert W. Palmatier
, 
Srinath Gopalakrishna
Srinath Gopalakrishna
 e 
Mark Houston
Mark Houston
  
Accesso libero | 19 lug 2014
How Data Envelopment Analysis Reveals Brand Advertising Efficiency
Joachim Büschken
Joachim Büschken
  
Accesso libero | 19 lug 2014
Dynamic Pricing Support Systems for DIY Retailers – a Case Study from Austria
Martin Natter
Martin Natter
, 
Thomas Reutterer
Thomas Reutterer
 e 
Andreas Mild
Andreas Mild
  
Accesso libero | 19 lug 2014
Mir Talks to Professor Hermann Simon
Hermann Diller
Hermann Diller
  

Cerca

Tutti i volumi ed i numeri in questa rivista

eISSN:
2628-166X
Lingua:
Inglese
Frequenza di pubblicazione:
2 volte all'anno
Argomenti della rivista:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other
Feed RSS della rivista