NIM Marketing Intelligence Review
Volume 7 (2015): Issue 2 (November 2015)
Marketing Meets Product Design
10 Articoli
Accesso libero | 05 nov 2015
Choosing Beauty and Feeling Good: How Attractive Product Design Increases Self-Affirmation
Accesso libero | 05 nov 2015
Here’s Lookin’ at You, Kid: On the Instinctive Attractive Effect of Product Faces
Accesso libero | 05 nov 2015
Predicting Preferences for Innovative Design: The “Repeated Evaluation Technique” (RET)
Accesso libero | 05 nov 2015
Design and Iconic Brands
Accesso libero | 05 nov 2015
How Good is Your User Experience? Measuring and Designing Interactions
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