7 Articoli
Accesso libero | 19 lug 2014
To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance
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Accesso libero | 19 lug 2014
Seeding a Message to Harvest Reach. Predicting and Optimizing the Spread of Electronic Word-of-Mouth
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Accesso libero | 19 lug 2014
Dynamically Allocating the Marketing Budget. How to Leverage Profits across Markets, Products and Marketing Activities
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Accesso libero | 19 lug 2014
MIR talks to Jeffrey S. Cooper, Director of Consumer Insights CPW-Cereal Partners Worldwide
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