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NIM Marketing Intelligence Review

Volume 12 (2020): Issue 1 (May 2020)

Crowd Innovation: Hype or Help

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9 Articoli
Accesso libero | 24 apr 2020
Editorial
Kurt Matzler
Kurt Matzler
  
Accesso libero | 24 apr 2020
Crowd Innovation: The Philosopher’s Stone, a Silver Bullet, or Pandora’s Box?
Kurt Matzler
Kurt Matzler
  
Accesso libero | 24 apr 2020
How to Manage Crowdsourcing Platforms Effectively
Ivo Blohm
Ivo Blohm
, 
Shkodran Zogaj
Shkodran Zogaj
, 
Ulrich Bretschneider
Ulrich Bretschneider
 e 
Jan Marco Leimeister
Jan Marco Leimeister
  
Accesso libero | 24 apr 2020
Strategies for Leveraging Crowds
Linus Dahlander
Linus Dahlander
 e 
Henning Piezunka
Henning Piezunka
  
Accesso libero | 24 apr 2020
How to Prevent Crowdsourcing Disasters and Leverage Positive Side Effects of Open Innovation
Johann Füller
Johann Füller
, 
Katja Hutter
Katja Hutter
 e 
Niclas Kröger
Niclas Kröger
  
Accesso libero | 24 apr 2020
Open Strategy: The Inclusion of Crowds in Making Strategies
Christian Stadler
Christian Stadler
, 
Julia Hautz
Julia Hautz
 e 
Stephan Friedrich von den Eichen
Stephan Friedrich von den Eichen
  
Accesso libero | 24 apr 2020
Motivating Crowds to Do Good: How to Build Crowdsourcing Platforms for Social Innovation
Thomas Kohler
Thomas Kohler
 e 
Henry Chesbrough
Henry Chesbrough
  
Accesso libero | 24 apr 2020
Crowdsourcing at NASA: About the Work Behind Having Others Do the Work
Ryon Stewart
Ryon Stewart
  
Accesso libero | 24 apr 2020
Case Study “Crowdsourcing@Rivella”: In Search of New Flavors
Silvan Brauen
Silvan Brauen
  

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eISSN:
2628-166X
Lingua:
Inglese
Frequenza di pubblicazione:
2 volte all'anno
Argomenti della rivista:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other
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