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Turning Socio-Political Risk to Your Brand’s Advantage

Susan Fournier
Susan Fournier
, 
Shuba Srinivasan
Shuba Srinivasan
 et 
Patrick Marrinan
Patrick Marrinan
   | 22 oct. 2021
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Publié en ligne: 22 oct. 2021
Pages: 18 - 25
DOI: https://doi.org/10.2478/nimmir-2021-0012
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© 2021 Susan Fournier et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Fournier, Susan; Srinivasan, Shuba; & Marrinan, Patrick (2020): “Re-envisioning marketing for an age of risky business,” Working Paper, Boston University Questrom School of Business. Search in Google Scholar

Srinivasan, Shuba; Fournier, Susan; & Marrinan, Patrick (2021): “How to assess your brand’s Socio-Political Risks?” Working Paper, Boston University Questrom School of Business. Search in Google Scholar

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Sujets de la revue:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other
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