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Lobbying and the Like: Managing the Regulatory Environment

Kelly Martin

Kelly Martin

Professor of Marketing, College of Business, Colorado State University
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Martin, Kelly
, 
Brett Josephson

Brett Josephson

Professor of Marketing, George Mason University
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Josephson, Brett
, 
Gautham Vadakkepatt

Gautham Vadakkepatt

Assistant Professor of Marketing, George Mason University Mason University
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Vadakkepatt, Gautham
 and 
Jean Johnson

Jean Johnson

Emeritus Professor of Marketing, Carson College of Business, Washington State UniversityPullman,
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Johnson, Jean
  
Oct 22, 2021
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Published Online: Oct 22, 2021
Page range: 38 - 43
DOI: https://doi.org/10.2478/nimmir-2021-0015
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© 2021 Kelly Martin et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Martin KD; Josephson BW; Vadakkepatt GG; & Johnson JL. (2018): “Political Management, Research and Development, and Advertising Capital in the Pharmaceutical Industry: A Good Prognosis?”, Journal of Marketing, Vol. 82(3), 87-107. doi:10.1509/jm.15.0297 Search in Google Scholar

Language:
English
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2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other
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