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Lobbying and the Like: Managing the Regulatory Environment

Kelly Martin
Kelly Martin
, 
Brett Josephson
Brett Josephson
, 
Gautham Vadakkepatt
Gautham Vadakkepatt
 e 
Jean Johnson
Jean Johnson
   | 22 ott 2021
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Pubblicato online: 22 ott 2021
Pagine: 38 - 43
DOI: https://doi.org/10.2478/nimmir-2021-0015
Parole chiave
© 2021 Kelly Martin et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Martin KD; Josephson BW; Vadakkepatt GG; & Johnson JL. (2018): “Political Management, Research and Development, and Advertising Capital in the Pharmaceutical Industry: A Good Prognosis?”, Journal of Marketing, Vol. 82(3), 87-107. doi:10.1509/jm.15.029710.1509/jm.15.0297 Search in Google Scholar

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