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NIM Marketing Intelligence Review
Volume 13 (2021): Issue 2 (November 2021)
Open Access
Lobbying and the Like: Managing the Regulatory Environment
Kelly Martin
Kelly Martin
Professor of Marketing, College of Business, Colorado State University
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Martin, Kelly
,
Brett Josephson
Brett Josephson
Professor of Marketing, George Mason University
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Josephson, Brett
,
Gautham Vadakkepatt
Gautham Vadakkepatt
Assistant Professor of Marketing, George Mason University Mason University
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Vadakkepatt, Gautham
and
Jean Johnson
Jean Johnson
Emeritus Professor of Marketing, Carson College of Business, Washington State University
Pullman,
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Johnson, Jean
Oct 22, 2021
NIM Marketing Intelligence Review
Volume 13 (2021): Issue 2 (November 2021)
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Published Online:
Oct 22, 2021
Page range:
38 - 43
DOI:
https://doi.org/10.2478/nimmir-2021-0015
Keywords
Political Management Strategy
,
Lobbying
,
Regulations
,
Pharmaceutical Industry
© 2021 Kelly Martin et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.