About this article
Published Online: Oct 22, 2021
Page range: 38 - 43
DOI: https://doi.org/10.2478/nimmir-2021-0015
Keywords
© 2021 Kelly Martin et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Martin, Kelly
Professor of Marketing, College of Business, Colorado State University
Josephson, Brett
Professor of Marketing, George Mason University
Vadakkepatt, Gautham
Assistant Professor of Marketing, George Mason University Mason University
Johnson, Jean
Emeritus Professor of Marketing, Carson College of Business, Washington State UniversityPullman