Open Access

Algorithm-Based Advertising: Unintended Effects and the Tricky Business of Mitigating Adverse Outcomes

Lambrecht, Anja

and

Catherine Tucker

Tucker, Catherine

May 05, 2021

Algorithm-Based Advertising: Unintended Effects and the Tricky Business of Mitigating Adverse Outcomes's Cover Image

NIM Marketing Intelligence Review

Volume 13 (2021): Issue 1 (May 2021)

About this article

Previous Article

Cite

Share

Download Cover

Published Online: May 05, 2021

Page range: 24 - 29

DOI: https://doi.org/10.2478/nimmir-2021-0004

Keywords
Algorithms, Ad Auctions, Discrimination, Gender, Bias, STEM

© 2021 Anja Lambrecht et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Lambrecht, A.; & Tucker, C. (2019): “Algorithmic Bias? An Empirical Study of Apparent Gender-Based Discrimination in the Display of STEM Career Ads”, Management Science, Vol. 65(7), 2966-2981. https://doi.org/10.1287/mnsc.2018.309310.1287/mnsc.2018.3093 Search in Google Scholar

Sweeney, L. (2013): “Discrimination in online ad delivery”, ACM Queue, Vol. 11(3), 10:10–10:29. Search in Google Scholar

Language:: English

Publication timeframe:: 2 times per year
Journal Subjects:: Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other

Journal RSS Feed