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Algorithm-Based Advertising: Unintended Effects and the Tricky Business of Mitigating Adverse Outcomes

Anja Lambrecht

Anja Lambrecht

Professor of Marketing, London Business School
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Lambrecht, Anja
 and 
Catherine Tucker

Catherine Tucker

Professor of Marketing, Massachusetts Institute of TechnologyCambridge,
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Tucker, Catherine
  
May 05, 2021
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Published Online: May 05, 2021
Page range: 24 - 29
DOI: https://doi.org/10.2478/nimmir-2021-0004
Keywords
© 2021 Anja Lambrecht et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Lambrecht, Anja
Professor of Marketing, London Business School
Tucker, Catherine
Professor of Marketing, Massachusetts Institute of TechnologyCambridge
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other
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