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Volume 8 (2022): Issue 1 (January 2022)

Volume 7 (2021): Issue 1 (January 2021)

Volume 6 (2020): Issue 1 (June 2020)

Volume 5 (2019): Issue 2 (December 2019)

Volume 5 (2019): Issue 1 (June 2019)

Volume 4 (2018): Issue 2 (December 2018)

Volume 4 (2018): Issue s1 (December 2018)
Special Issue

Volume 4 (2018): Issue 1 (June 2018)

Volume 3 (2017): Issue 2 (December 2017)

Volume 3 (2017): Issue 1 (August 2017)

Volume 2 (2016): Issue 2 (December 2016)

Volume 2 (2016): Issue 1 (July 2016)

Volume 1 (2015): Issue 2 (October 2015)

Volume 1 (2015): Issue 1 (June 2015)

Journal Details
Format
Journal
eISSN
2450-7563
First Published
16 Apr 2015
Publication timeframe
2 times per year
Languages
English

Search

Volume 6 (2020): Issue 1 (June 2020)

Journal Details
Format
Journal
eISSN
2450-7563
First Published
16 Apr 2015
Publication timeframe
2 times per year
Languages
English

Search

12 Articles
access type Open Access

Communication Processes in a Project Implemented by a Public Institution

Published Online: 12 Mar 2020
Page range: 1 - 10

Abstract

Abstract

The study aims at defining communication relations between a project team, a project manager and a wider project environment within a public institution. Individual in-depth interviews were chosen as the research method. On the basis of the collected material, five main issues related to the communication processes in the studied project were specified: a hierarchical structure, professional dependence, understanding of one’s mutual duties, relations between members of the project team and communication with the steering committee. On the basis of the findings, a scheme of project management in the studied public institution was identified. Communication and organizational weaknesses have been indicated, which may be eliminated or may not occur if they are spotted early on.

Keywords

  • public institution
  • communication
  • project management
access type Open Access

Happy Or Not? Roots of Student Satisfaction in Class Sessions

Published Online: 12 Mar 2020
Page range: 11 - 17

Abstract

Abstract

Businesses and organizations are turning to fast feedback devices that measure consumer satisfaction. These standalone devices often have four or five different smiley-face buttons that can quickly gauge consumer sentiment. These devices are becoming popular due to the short time commitment needed to provide feedback.

This instructor has piloted the use of a smiley-face survey tool that is used at the end of each class session. Initial results suggest the role of the instructor may play a lesser role in student happiness for a given class. External factors, such as outside event or incoming GPA, appear to have a larger effect on class satisfaction. Data from classes and sample email exchanges will be presented. This type of fast feedback system has many potential benefits and low startup costs.

Keywords

  • student feedback
  • higher education
  • polling systems
access type Open Access

The Role of Media in Informing the Public and Public Administration Bodies About Illegal Financial Pyramids

Published Online: 12 Mar 2020
Page range: 18 - 27

Abstract

Abstract

Nowadays the media and investigative journalists take full responsibility for revealing and reporting many irregularities and notifying them to the public via common media. This is very important because the financial losses of investors due to the bankruptcies of the pyramids are significant. This weakens the public confidence in public administration responsible for law in the state. The authors of this article mainly say about responsible unmasking of illegal financial pyramids through the media in the context of social communication. The article provides clear recommendations for the media how to distinguish between a pyramid scheme and MLM. Such recommendations could increase the practical significance of the author’s research for the readers and protect them from illegal investments.

Keywords

  • media
  • information transfer
  • responsible press
  • social communication
  • periodical
  • Network Magazine
  • financial pyramids
  • illegal investments
  • Polish law
  • public administration bodies
access type Open Access

Transforming News Journalism from Newspapers into Online Media Outlets in Kosovo

Published Online: 12 Mar 2020
Page range: 28 - 41

Abstract

Abstract

The development trend of online journalism in Kosovo continues with great strides in relation to newspaper journalism. Some newspapers are continuing to survive and still on market despite the decline of readers as part of a worldwide trend of readers moving to online platforms. This study will analyze the content of journalistic texts in newspapers and online media, measuring their core values. This study is about the transformation, namely the change of journalism standards from traditional media (newspapers) to online media. Journalism theorists argue that the standards of journalism should be the same in newspapers and online media. But the practice in Kosovo is completely different. The main hypothesis of this study is that professional standards in online journalism in Kosovo have fallen; in newspaper journalism, however, there is still a high level of professionalism in writing and reporting. To test these two hypotheses, texts from two newspapers and two online media shall be analyzed. Therefore, the analysis will be done on texts from “Zëri” and “Koha Ditore” newspapers, and their online versions, “zëri.info” and “koha.net”.

Keywords

  • Kosovo
  • online journalism
  • text
  • standards
  • transformation
  • “Zëri”
  • “Koha Ditore”
access type Open Access

Home Hospice – Understanding the Issue, Poles’ Attitudes Towards it and the State of Discourse in Media. Research Results

Published Online: 12 Mar 2020
Page range: 42 - 52

Abstract

Abstract

The paper presents results of research related to familiarity and understanding of home hospice term and shows how the social media discourse of palliative care looks like. Answers and conclusions are crucial for palliative care organisations as their existence depends on donors financial support which engagement is strongly related to communication activities performed by those organisations.

In the paper there has been presented opinions about public discussion about terminally ill children and its potential need for being treated as a taboo. The data whether futile medical care should be performed whatever the cost is also shown in the paper. Researchers asked also who should be responsible for executing management of hospices in Poland. The main conclusions focus on the necessity to intensify communication activities, especially by the professionals.

Keywords

  • Children’s home hospice
  • taboo
  • communication
  • social media
  • palliative care
  • internet discourse
access type Open Access

Travel Anthropology in the Literary Reportages

Published Online: 12 Mar 2020
Page range: 53 - 60

Abstract

Abstract

This article explores the relationship between travel anthropology and the genre of literary re-portage. We scrutinized the theoretical foundations and genesis of travel anthropology, outlined its basic principles, and explored its connections to other disciplines. We also examined the phenomenon of literary reportage, its peculiarities, and principles both at the level of thematization and the level of narrative and compositional structure. According to our research, the methods of travel anthropology used by contemporary authors include fieldwork, participant observation, in-depth interviews, and detail fixation.

Keywords

  • literary reportage
  • travel anthropology
  • participant observation
  • in-depth interviews
access type Open Access

Communicating Social Impact as a New Trend in Corporate Reputation Management in the Light of Contemporary Political and Social Challenges

Published Online: 20 Jun 2020
Page range: 61 - 72

Abstract

Abstract

The tide of the 2008 economic crisis strengthened social and political movements that ask about the current form of the capitalist system and the practices of large corporations. For the latter, this means a significant reputational challenge. In facing it, companies are improving their corporate social responsibility (CSR), corporate citizenship (CC) and public relations (PR) policies, and deploying new forms of strategic management and communication. One of them is the trend of management and social communication of companies’ social impact, bringing together the CSR, CC, PR and humanistic management approaches.

Keywords

  • CSR
  • social responsibility of business
  • CC
  • corporate citizen
  • social impact
  • management
access type Open Access

Basics of Intercultural Communication with the Arabic Community

Published Online: 20 Jun 2020
Page range: 73 - 80

Abstract

Abstract

Intercultural communication is a mutual communicating of individuals or groups representing different cultures, which are used in a variety of ways to establish mutual relations. The aim of intercultural communication is to know the behavior, customs, ceremonies, and beliefs of the other cultures. Avoiding or a total lack of contacts with representatives of other cultures brings ignorance of the complexity of the social world and its wealth and can cause a culture shock, as well as the conflict of cultures. However, in order to properly carry out this kind of communication, it is necessary to know the basic building blocks for a particular social group, consisting of: history, oral tradition, language, beliefs and customs. It is also important noticing the differences between cultures. Intercultural dialogue naturally creates difficulties, since they meet in the representatives of different cultures. Acceptance of differences leads to developing proper coexistence societies, which is especially important in the current world.

Keywords

  • intercultural communication
  • Muslim
  • Islam
  • culture
  • Arab
access type Open Access

Terminological and Historical Background of Guerilla Marketing as a Marketing Communication Strategy

Published Online: 23 Jul 2020
Page range: 81 - 92

Abstract

Abstract

This article deals with guerilla marketing and/or guerilla marketing strategy on the background of military attack strategies. The aim of this article is to grasp guerrilla marketing in a broader context, starting from the marketing and communication strategy, which is historically and terminology inspired by the military strategy of guerrilla attacks and/or by military strategy in general. The theoretical study is a meta-analysis of five scientific publications dealing with the overlays of military strategies and marketing to identify useful marketing and communication strategies. Guerilla marketing as an offensive-defensive strategy present among the attack strategies and it is described as a way for small and weaker businesses to compete with large corporations in the existing conflict and to act as challengers in the battle. An emphasis will be put on the primary characteristic of guerrilla warfare: it is a typical competitive struggle based on a series of small intermittent attacks and withdrawals.

Keywords

  • Guerilla marketing
  • Guerrilla warfare
  • Marketing strategy
  • Military strategy
  • Offensive strategy
  • Competitive struggle
access type Open Access

Revaluation of the Proxemics Code in Mediatized Communication

Published Online: 23 Jul 2020
Page range: 93 - 105

Abstract

Abstract

Technological progress in the field of media and communication as well as the dynamics of development of modern communication tools pose a challenge for studying the issue of space in communication and proxemics theory. The mediatisation of almost all aspects of human life is based on increasingly better communication tools that transform time-space relations in communication. Natural forms of interpersonal communication are increasingly being replaced by mediatized communication. Electronic communicators are becoming a kind of laboratory that modifies contexts, channels and codes of communication acts, especially in the proxemics field. Therefore, the purpose of our analyses is to show some aspects of these changes from the perspective of three basic proxemics categories: interpersonal distance, territoriality and space arrangement. In this way, we want to achieve the triple goal of our analysis: cognitive, research and practical. The cognitive goal is an attempt to show changes in the proxemics code in mediatized communication. The research goal is to describe the functioning of this code in electronic communication practice. However, the practical goal of our analyses is to point out the important rules for using proxemics in improving the quality of personality and efficiency of communication.

Keywords

  • proxemics
  • mediatized interpersonal communication
  • non-verbal communication
  • mediatisation of interpersonal communication
access type Open Access

Lowbrows as Rebels: Under What Circumstances a “Low” Musical Genre Can Change its Cultural Value? The Case of Disco Polo and Populism in Poland

Published Online: 27 Jan 2021
Page range: 106 - 120

Abstract

Abstract

The sociology of culture and the sociology of valuation and evaluation are closely related (Lamont 2012). In both cases, social hierarchies are the primary, fundamental focal point. Usually, sociologists of culture show what the necessary conditions for building social boundaries in a given historical context are (see e.g. Bourdieu, 1984; Ang, 1985; Ikegami, 2005). The main aim of this paper, however, is to present how lowbrow aesthetics can resist fierce social critique and how social stigma related to “low” tastes can be reversed. I focus on “disco polo” – a genre of simple dance music that became popular in the early 1990s, almost disappeared in 2010s, and recently came back all of the sudden. Disco polo (henceforth: DP) formed an entire aesthetics style, comprising not only music and a kitschy (thus stigmatized and ridiculed) style of videos, but also androcentric values behind the lyrics, a specific way of dressing – with prominent status signifiers such as golden chains or sport cars. Although the empirical material comes from Poland, the core issue is far more generally applicable: the rehabilitation of the lowermost (from the point of view of Bourdieusian dominant classes) kitschy tastes (Kulka 1996; Ward 1996), which is very different from camp sensibility (Sontag 2018). How can lowbrow consumers resist symbolic oppression and derive pleasure from culturally sanctioned “shameful” objects? Focusing on the historical example of this typically Polish music genre, I will show under what circumstances the open rejection of legitimate tastes and admiration of low tastes is possible.

Keywords

  • social hierarchies
  • lowbrow aesthetics
  • cultural change
  • disco polo
  • Poland
access type Open Access

Information in Time Structure in the View of Carl Friedrich Von Weizsäcker

Published Online: 27 Jan 2021
Page range: 121 - 131

Abstract

Abstract

Information in the structure of time according to Carl Friedrich von Weizsäcker. These analyzes relate to the temporal conditioning of information in the context of the information society. Our view of information is from the perspective of social communica-tion sciences and the media. This view is intended to show the essential, desirable characteristics of information, important for media communication. Our analyzes are intended to signal some aspects of information theory, thus showing selected elements of the semantic-pragmatic platform for understanding and describing information. In our analyzes, we refer to the rich literature of Carl Friedrich von Weizsäcker, in order to draw theoretical and practical conclusions synthesizing by analyzing the content of his texts. Our analyzes are not only an attempt to theoretical description of the specifics and functionality of information, but are intended to provide valuable tips for increasing the informativeness of information in the processes of social communication.

Keywords

  • information
  • Carl Friedrich von Weizsäcker
  • media
  • information theory
  • information ethics
  • media information
12 Articles
access type Open Access

Communication Processes in a Project Implemented by a Public Institution

Published Online: 12 Mar 2020
Page range: 1 - 10

Abstract

Abstract

The study aims at defining communication relations between a project team, a project manager and a wider project environment within a public institution. Individual in-depth interviews were chosen as the research method. On the basis of the collected material, five main issues related to the communication processes in the studied project were specified: a hierarchical structure, professional dependence, understanding of one’s mutual duties, relations between members of the project team and communication with the steering committee. On the basis of the findings, a scheme of project management in the studied public institution was identified. Communication and organizational weaknesses have been indicated, which may be eliminated or may not occur if they are spotted early on.

Keywords

  • public institution
  • communication
  • project management
access type Open Access

Happy Or Not? Roots of Student Satisfaction in Class Sessions

Published Online: 12 Mar 2020
Page range: 11 - 17

Abstract

Abstract

Businesses and organizations are turning to fast feedback devices that measure consumer satisfaction. These standalone devices often have four or five different smiley-face buttons that can quickly gauge consumer sentiment. These devices are becoming popular due to the short time commitment needed to provide feedback.

This instructor has piloted the use of a smiley-face survey tool that is used at the end of each class session. Initial results suggest the role of the instructor may play a lesser role in student happiness for a given class. External factors, such as outside event or incoming GPA, appear to have a larger effect on class satisfaction. Data from classes and sample email exchanges will be presented. This type of fast feedback system has many potential benefits and low startup costs.

Keywords

  • student feedback
  • higher education
  • polling systems
access type Open Access

The Role of Media in Informing the Public and Public Administration Bodies About Illegal Financial Pyramids

Published Online: 12 Mar 2020
Page range: 18 - 27

Abstract

Abstract

Nowadays the media and investigative journalists take full responsibility for revealing and reporting many irregularities and notifying them to the public via common media. This is very important because the financial losses of investors due to the bankruptcies of the pyramids are significant. This weakens the public confidence in public administration responsible for law in the state. The authors of this article mainly say about responsible unmasking of illegal financial pyramids through the media in the context of social communication. The article provides clear recommendations for the media how to distinguish between a pyramid scheme and MLM. Such recommendations could increase the practical significance of the author’s research for the readers and protect them from illegal investments.

Keywords

  • media
  • information transfer
  • responsible press
  • social communication
  • periodical
  • Network Magazine
  • financial pyramids
  • illegal investments
  • Polish law
  • public administration bodies
access type Open Access

Transforming News Journalism from Newspapers into Online Media Outlets in Kosovo

Published Online: 12 Mar 2020
Page range: 28 - 41

Abstract

Abstract

The development trend of online journalism in Kosovo continues with great strides in relation to newspaper journalism. Some newspapers are continuing to survive and still on market despite the decline of readers as part of a worldwide trend of readers moving to online platforms. This study will analyze the content of journalistic texts in newspapers and online media, measuring their core values. This study is about the transformation, namely the change of journalism standards from traditional media (newspapers) to online media. Journalism theorists argue that the standards of journalism should be the same in newspapers and online media. But the practice in Kosovo is completely different. The main hypothesis of this study is that professional standards in online journalism in Kosovo have fallen; in newspaper journalism, however, there is still a high level of professionalism in writing and reporting. To test these two hypotheses, texts from two newspapers and two online media shall be analyzed. Therefore, the analysis will be done on texts from “Zëri” and “Koha Ditore” newspapers, and their online versions, “zëri.info” and “koha.net”.

Keywords

  • Kosovo
  • online journalism
  • text
  • standards
  • transformation
  • “Zëri”
  • “Koha Ditore”
access type Open Access

Home Hospice – Understanding the Issue, Poles’ Attitudes Towards it and the State of Discourse in Media. Research Results

Published Online: 12 Mar 2020
Page range: 42 - 52

Abstract

Abstract

The paper presents results of research related to familiarity and understanding of home hospice term and shows how the social media discourse of palliative care looks like. Answers and conclusions are crucial for palliative care organisations as their existence depends on donors financial support which engagement is strongly related to communication activities performed by those organisations.

In the paper there has been presented opinions about public discussion about terminally ill children and its potential need for being treated as a taboo. The data whether futile medical care should be performed whatever the cost is also shown in the paper. Researchers asked also who should be responsible for executing management of hospices in Poland. The main conclusions focus on the necessity to intensify communication activities, especially by the professionals.

Keywords

  • Children’s home hospice
  • taboo
  • communication
  • social media
  • palliative care
  • internet discourse
access type Open Access

Travel Anthropology in the Literary Reportages

Published Online: 12 Mar 2020
Page range: 53 - 60

Abstract

Abstract

This article explores the relationship between travel anthropology and the genre of literary re-portage. We scrutinized the theoretical foundations and genesis of travel anthropology, outlined its basic principles, and explored its connections to other disciplines. We also examined the phenomenon of literary reportage, its peculiarities, and principles both at the level of thematization and the level of narrative and compositional structure. According to our research, the methods of travel anthropology used by contemporary authors include fieldwork, participant observation, in-depth interviews, and detail fixation.

Keywords

  • literary reportage
  • travel anthropology
  • participant observation
  • in-depth interviews
access type Open Access

Communicating Social Impact as a New Trend in Corporate Reputation Management in the Light of Contemporary Political and Social Challenges

Published Online: 20 Jun 2020
Page range: 61 - 72

Abstract

Abstract

The tide of the 2008 economic crisis strengthened social and political movements that ask about the current form of the capitalist system and the practices of large corporations. For the latter, this means a significant reputational challenge. In facing it, companies are improving their corporate social responsibility (CSR), corporate citizenship (CC) and public relations (PR) policies, and deploying new forms of strategic management and communication. One of them is the trend of management and social communication of companies’ social impact, bringing together the CSR, CC, PR and humanistic management approaches.

Keywords

  • CSR
  • social responsibility of business
  • CC
  • corporate citizen
  • social impact
  • management
access type Open Access

Basics of Intercultural Communication with the Arabic Community

Published Online: 20 Jun 2020
Page range: 73 - 80

Abstract

Abstract

Intercultural communication is a mutual communicating of individuals or groups representing different cultures, which are used in a variety of ways to establish mutual relations. The aim of intercultural communication is to know the behavior, customs, ceremonies, and beliefs of the other cultures. Avoiding or a total lack of contacts with representatives of other cultures brings ignorance of the complexity of the social world and its wealth and can cause a culture shock, as well as the conflict of cultures. However, in order to properly carry out this kind of communication, it is necessary to know the basic building blocks for a particular social group, consisting of: history, oral tradition, language, beliefs and customs. It is also important noticing the differences between cultures. Intercultural dialogue naturally creates difficulties, since they meet in the representatives of different cultures. Acceptance of differences leads to developing proper coexistence societies, which is especially important in the current world.

Keywords

  • intercultural communication
  • Muslim
  • Islam
  • culture
  • Arab
access type Open Access

Terminological and Historical Background of Guerilla Marketing as a Marketing Communication Strategy

Published Online: 23 Jul 2020
Page range: 81 - 92

Abstract

Abstract

This article deals with guerilla marketing and/or guerilla marketing strategy on the background of military attack strategies. The aim of this article is to grasp guerrilla marketing in a broader context, starting from the marketing and communication strategy, which is historically and terminology inspired by the military strategy of guerrilla attacks and/or by military strategy in general. The theoretical study is a meta-analysis of five scientific publications dealing with the overlays of military strategies and marketing to identify useful marketing and communication strategies. Guerilla marketing as an offensive-defensive strategy present among the attack strategies and it is described as a way for small and weaker businesses to compete with large corporations in the existing conflict and to act as challengers in the battle. An emphasis will be put on the primary characteristic of guerrilla warfare: it is a typical competitive struggle based on a series of small intermittent attacks and withdrawals.

Keywords

  • Guerilla marketing
  • Guerrilla warfare
  • Marketing strategy
  • Military strategy
  • Offensive strategy
  • Competitive struggle
access type Open Access

Revaluation of the Proxemics Code in Mediatized Communication

Published Online: 23 Jul 2020
Page range: 93 - 105

Abstract

Abstract

Technological progress in the field of media and communication as well as the dynamics of development of modern communication tools pose a challenge for studying the issue of space in communication and proxemics theory. The mediatisation of almost all aspects of human life is based on increasingly better communication tools that transform time-space relations in communication. Natural forms of interpersonal communication are increasingly being replaced by mediatized communication. Electronic communicators are becoming a kind of laboratory that modifies contexts, channels and codes of communication acts, especially in the proxemics field. Therefore, the purpose of our analyses is to show some aspects of these changes from the perspective of three basic proxemics categories: interpersonal distance, territoriality and space arrangement. In this way, we want to achieve the triple goal of our analysis: cognitive, research and practical. The cognitive goal is an attempt to show changes in the proxemics code in mediatized communication. The research goal is to describe the functioning of this code in electronic communication practice. However, the practical goal of our analyses is to point out the important rules for using proxemics in improving the quality of personality and efficiency of communication.

Keywords

  • proxemics
  • mediatized interpersonal communication
  • non-verbal communication
  • mediatisation of interpersonal communication
access type Open Access

Lowbrows as Rebels: Under What Circumstances a “Low” Musical Genre Can Change its Cultural Value? The Case of Disco Polo and Populism in Poland

Published Online: 27 Jan 2021
Page range: 106 - 120

Abstract

Abstract

The sociology of culture and the sociology of valuation and evaluation are closely related (Lamont 2012). In both cases, social hierarchies are the primary, fundamental focal point. Usually, sociologists of culture show what the necessary conditions for building social boundaries in a given historical context are (see e.g. Bourdieu, 1984; Ang, 1985; Ikegami, 2005). The main aim of this paper, however, is to present how lowbrow aesthetics can resist fierce social critique and how social stigma related to “low” tastes can be reversed. I focus on “disco polo” – a genre of simple dance music that became popular in the early 1990s, almost disappeared in 2010s, and recently came back all of the sudden. Disco polo (henceforth: DP) formed an entire aesthetics style, comprising not only music and a kitschy (thus stigmatized and ridiculed) style of videos, but also androcentric values behind the lyrics, a specific way of dressing – with prominent status signifiers such as golden chains or sport cars. Although the empirical material comes from Poland, the core issue is far more generally applicable: the rehabilitation of the lowermost (from the point of view of Bourdieusian dominant classes) kitschy tastes (Kulka 1996; Ward 1996), which is very different from camp sensibility (Sontag 2018). How can lowbrow consumers resist symbolic oppression and derive pleasure from culturally sanctioned “shameful” objects? Focusing on the historical example of this typically Polish music genre, I will show under what circumstances the open rejection of legitimate tastes and admiration of low tastes is possible.

Keywords

  • social hierarchies
  • lowbrow aesthetics
  • cultural change
  • disco polo
  • Poland
access type Open Access

Information in Time Structure in the View of Carl Friedrich Von Weizsäcker

Published Online: 27 Jan 2021
Page range: 121 - 131

Abstract

Abstract

Information in the structure of time according to Carl Friedrich von Weizsäcker. These analyzes relate to the temporal conditioning of information in the context of the information society. Our view of information is from the perspective of social communica-tion sciences and the media. This view is intended to show the essential, desirable characteristics of information, important for media communication. Our analyzes are intended to signal some aspects of information theory, thus showing selected elements of the semantic-pragmatic platform for understanding and describing information. In our analyzes, we refer to the rich literature of Carl Friedrich von Weizsäcker, in order to draw theoretical and practical conclusions synthesizing by analyzing the content of his texts. Our analyzes are not only an attempt to theoretical description of the specifics and functionality of information, but are intended to provide valuable tips for increasing the informativeness of information in the processes of social communication.

Keywords

  • information
  • Carl Friedrich von Weizsäcker
  • media
  • information theory
  • information ethics
  • media information

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