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Volume 1 (2015): Issue 1 (June 2015)

Journal Details
Format
Journal
eISSN
2450-7563
First Published
16 Apr 2015
Publication timeframe
2 times per year
Languages
English

Search

Volume 1 (2015): Issue 2 (October 2015)

Journal Details
Format
Journal
eISSN
2450-7563
First Published
16 Apr 2015
Publication timeframe
2 times per year
Languages
English

Search

4 Articles
Open Access

Management of Formalised Marketing and Media Activities in Outsourcing Companies in the Age of Competitiveness, with Particular Emphasis on Contemporary Marketing Approach

Published Online: 29 Jan 2016
Page range: 6 - 14

Abstract

Abstract

The article outlines the issues related to the topic of management of formalised marketing and media activities in outsourcing companies in the age of competitiveness, with particular emphasis on contemporary marketing approach. General management of the organisation and management of marketing and media activities, particularly in their formalised form, both have a significant effect on improving company competitiveness in the market. Outsourcing companies constitute a specific sector of services which without a very well-functioning marketing and media activities would not be able to operate and develop in the market. The article presents selected aspects connected with the management of marketing and media activities, with particular emphasis on formalisation of marketing activities in outsourcing companies. The analysis presented below focuses on the efficiency of the implemented formalisation of marketing and media activities in outsourcing companies in relation to their competitiveness, with special recognition of contemporary marketing approach.

Keywords

  • marketing
  • media
  • marketing management
  • outsourcing
  • outsourcing services
  • competitiveness
  • contemporary marketing approach
Open Access

Necromarketing in the Media and Marketing Communications

Published Online: 29 Jan 2016
Page range: 15 - 29

Abstract

Abstract

Death is an inseparable part of life. This paradoxical statement expresses the inevitability that each individual will encounter death. The demise of human existence is often stereotyped in media, and used in a variety of commercial purposes as away of drawing attention. When death and tragedy are used in marketing communication, it is called necromarketing. There are two approaches to the tool of necromarketing: explicit and implicit. Explicit necromarketing displays catastrophes, misfortunes and deaths in their direct form, while implicit necromarketing indirectly presents of the death.

Keywords

  • Necromarketing
  • Marketing
  • Mass Media
  • Advertising
  • Death
Open Access

Polish as a Foreign Language: New Context, Regulations and Prospects

Published Online: 29 Jan 2016
Page range: 30 - 35

Abstract

Abstract

The article provides an overview of the developments in Poland after the collapse of communism in 1989 from the point of view of foreign language teaching, including a swift reorientation and transition from a public school system with Russian as the main foreign language, to a diversified language teaching market focused on teaching English and other languages. A particular stress is placed on a relatively new phenomenon, being an increased demand and new opportunities for teaching Polish as a foreign language to be further promoted as a result of anticipated amendments to legal regulations governing the status and certification of the Polish language.

Keywords

  • foreign language teaching in Poland
  • language certificates
  • Polish as a foreign language
Open Access

Pirate Television Stations in the Years 1990-1994

Published Online: 29 Jan 2016
Page range: 36 - 44

Abstract

Abstract

The history of pirate, illegal television stations in Poland is presented here against the broader background of systemic transformations (both political and legal). According to the author of the article, it was an inevitable phenomenon, closely linked to the creation of the foundations of a democratic, lawful state with free-market economy. They were a factor which enforced acceleration of political change, legislative works and affected the change of the programming offer. Although pirate television stations were a short-lived phenomenon, they had huge impact on the later development of electronic media in Poland.

Keywords

  • television
  • the media
  • pirate stations
  • history of television
  • media law
4 Articles
Open Access

Management of Formalised Marketing and Media Activities in Outsourcing Companies in the Age of Competitiveness, with Particular Emphasis on Contemporary Marketing Approach

Published Online: 29 Jan 2016
Page range: 6 - 14

Abstract

Abstract

The article outlines the issues related to the topic of management of formalised marketing and media activities in outsourcing companies in the age of competitiveness, with particular emphasis on contemporary marketing approach. General management of the organisation and management of marketing and media activities, particularly in their formalised form, both have a significant effect on improving company competitiveness in the market. Outsourcing companies constitute a specific sector of services which without a very well-functioning marketing and media activities would not be able to operate and develop in the market. The article presents selected aspects connected with the management of marketing and media activities, with particular emphasis on formalisation of marketing activities in outsourcing companies. The analysis presented below focuses on the efficiency of the implemented formalisation of marketing and media activities in outsourcing companies in relation to their competitiveness, with special recognition of contemporary marketing approach.

Keywords

  • marketing
  • media
  • marketing management
  • outsourcing
  • outsourcing services
  • competitiveness
  • contemporary marketing approach
Open Access

Necromarketing in the Media and Marketing Communications

Published Online: 29 Jan 2016
Page range: 15 - 29

Abstract

Abstract

Death is an inseparable part of life. This paradoxical statement expresses the inevitability that each individual will encounter death. The demise of human existence is often stereotyped in media, and used in a variety of commercial purposes as away of drawing attention. When death and tragedy are used in marketing communication, it is called necromarketing. There are two approaches to the tool of necromarketing: explicit and implicit. Explicit necromarketing displays catastrophes, misfortunes and deaths in their direct form, while implicit necromarketing indirectly presents of the death.

Keywords

  • Necromarketing
  • Marketing
  • Mass Media
  • Advertising
  • Death
Open Access

Polish as a Foreign Language: New Context, Regulations and Prospects

Published Online: 29 Jan 2016
Page range: 30 - 35

Abstract

Abstract

The article provides an overview of the developments in Poland after the collapse of communism in 1989 from the point of view of foreign language teaching, including a swift reorientation and transition from a public school system with Russian as the main foreign language, to a diversified language teaching market focused on teaching English and other languages. A particular stress is placed on a relatively new phenomenon, being an increased demand and new opportunities for teaching Polish as a foreign language to be further promoted as a result of anticipated amendments to legal regulations governing the status and certification of the Polish language.

Keywords

  • foreign language teaching in Poland
  • language certificates
  • Polish as a foreign language
Open Access

Pirate Television Stations in the Years 1990-1994

Published Online: 29 Jan 2016
Page range: 36 - 44

Abstract

Abstract

The history of pirate, illegal television stations in Poland is presented here against the broader background of systemic transformations (both political and legal). According to the author of the article, it was an inevitable phenomenon, closely linked to the creation of the foundations of a democratic, lawful state with free-market economy. They were a factor which enforced acceleration of political change, legislative works and affected the change of the programming offer. Although pirate television stations were a short-lived phenomenon, they had huge impact on the later development of electronic media in Poland.

Keywords

  • television
  • the media
  • pirate stations
  • history of television
  • media law

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