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Volume 8 (2022): Issue 1 (January 2022)

Volume 7 (2021): Issue 1 (January 2021)

Volume 6 (2020): Issue 1 (June 2020)

Volume 5 (2019): Issue 2 (December 2019)

Volume 5 (2019): Issue 1 (June 2019)

Volume 4 (2018): Issue 2 (December 2018)

Volume 4 (2018): Issue s1 (December 2018)
Special Issue

Volume 4 (2018): Issue 1 (June 2018)

Volume 3 (2017): Issue 2 (December 2017)

Volume 3 (2017): Issue 1 (August 2017)

Volume 2 (2016): Issue 2 (December 2016)

Volume 2 (2016): Issue 1 (July 2016)

Volume 1 (2015): Issue 2 (October 2015)

Volume 1 (2015): Issue 1 (June 2015)

Journal Details
Format
Journal
eISSN
2450-7563
First Published
16 Apr 2015
Publication timeframe
2 times per year
Languages
English

Search

Volume 8 (2022): Issue 1 (January 2022)

Journal Details
Format
Journal
eISSN
2450-7563
First Published
16 Apr 2015
Publication timeframe
2 times per year
Languages
English

Search

3 Articles
access type Open Access

Animals in the Anthropocene Epoch. On the Importance of Visual Materials in the Pro-Animal Movement

Published Online: 06 Jun 2022
Page range: 1 - 7

Abstract

Abstract

The article aims to discuss the importance of visual materials in the pro-animal movement in terms of their use in various areas of pro-animal activity, i.e. promotion of a plant-based diet or investigative activities. The starting point of the considerations is an outline of the issues related to Anthropocene and anthropocentrism (in the context of the current status of animals), and the characteristics of pro-animal activities, undertaken mainly by the third sector. Based on the analysis, it has been shown that visual messages perform an important role in shaping convincing messages, and therefore constitute an invaluable communication tool in the pro-animal movement. They have both a documentary and informative as well as a persuasive character, which is also illustrated by selected examples. In addition, the article emphasizes the role of the media in cooperation with the pro-animal movement, which is an important element of its communication strategy.

Keywords

  • visual communication
  • visual messages
  • pro-animal movement
  • Anthropocene
access type Open Access

Can Stock Market Fluctuations Be Predicted? Wig.Games Index Secret on the Example of CD Project

Published Online: 06 Jun 2022
Page range: 8 - 20

Abstract

Abstract

Do the announcements of listed companies issued under ESPI have an impact on the increase or decrease of stock exchange quotes? Or maybe the visual aspect of the company’s communication is more important? Can we talk about a specific „butterfly effect” when one screen before the game’s premiere or an entry in social media is able to shake the facades of the gaming giant from Poland? The company CD Projekt was subject to the audit. The basic research thesis assumes that the announcement issued by a company as part of the legally established communication of listed companies has an impact on the company’s quotation and capitalization on the market. The selected research method consists of two elements: statistical (quantitative) analysis and qualitative analysis. It is time to start the journey to the world of Cyberpunk 2077 and back.

Keywords

  • WIG. Games
  • CD Projekt
  • GPW
  • ESPI
  • Media
  • marketing
  • visual communication
access type Open Access

Functions of Visual Public Relations. On Visual Meaning-Making in PR Practice

Published Online: 06 Jun 2022
Page range: 21 - 28

Abstract

Abstract

The paper presents the functions of public relations from visual communication standpoint. The argument for iconic turn application into public relations theory is provided. Next, the paper describes three main functions of images in PR: informative, persuasive and aesthetic. The essay is a theoretical realisation of socio-cultural paradigm in a public relations theory. Contemporary public’s interactions with visuals are dynamic. The constructivist approach stresses the role of knowledge in perception and therefore it is against the simplistic nativist approach to perceptual activity. It allows recipients’ behaviour to be generally appropriate also to non-sensed object characteristics. The publics remaining in the dialogue with an organization, learn specific aesthetics and perceive specific institutional visual stimuli. The paper indicates the need for interdisciplinary research in both visual and organizational communication domains. Such application of PR encompasses constant researching, conducting and evaluating communication programs to achieve the informed public understanding necessary to the success of an organization’s aims.

Keywords

  • visual communication
  • PR theory
  • organizational communication
  • aesthetics
3 Articles
access type Open Access

Animals in the Anthropocene Epoch. On the Importance of Visual Materials in the Pro-Animal Movement

Published Online: 06 Jun 2022
Page range: 1 - 7

Abstract

Abstract

The article aims to discuss the importance of visual materials in the pro-animal movement in terms of their use in various areas of pro-animal activity, i.e. promotion of a plant-based diet or investigative activities. The starting point of the considerations is an outline of the issues related to Anthropocene and anthropocentrism (in the context of the current status of animals), and the characteristics of pro-animal activities, undertaken mainly by the third sector. Based on the analysis, it has been shown that visual messages perform an important role in shaping convincing messages, and therefore constitute an invaluable communication tool in the pro-animal movement. They have both a documentary and informative as well as a persuasive character, which is also illustrated by selected examples. In addition, the article emphasizes the role of the media in cooperation with the pro-animal movement, which is an important element of its communication strategy.

Keywords

  • visual communication
  • visual messages
  • pro-animal movement
  • Anthropocene
access type Open Access

Can Stock Market Fluctuations Be Predicted? Wig.Games Index Secret on the Example of CD Project

Published Online: 06 Jun 2022
Page range: 8 - 20

Abstract

Abstract

Do the announcements of listed companies issued under ESPI have an impact on the increase or decrease of stock exchange quotes? Or maybe the visual aspect of the company’s communication is more important? Can we talk about a specific „butterfly effect” when one screen before the game’s premiere or an entry in social media is able to shake the facades of the gaming giant from Poland? The company CD Projekt was subject to the audit. The basic research thesis assumes that the announcement issued by a company as part of the legally established communication of listed companies has an impact on the company’s quotation and capitalization on the market. The selected research method consists of two elements: statistical (quantitative) analysis and qualitative analysis. It is time to start the journey to the world of Cyberpunk 2077 and back.

Keywords

  • WIG. Games
  • CD Projekt
  • GPW
  • ESPI
  • Media
  • marketing
  • visual communication
access type Open Access

Functions of Visual Public Relations. On Visual Meaning-Making in PR Practice

Published Online: 06 Jun 2022
Page range: 21 - 28

Abstract

Abstract

The paper presents the functions of public relations from visual communication standpoint. The argument for iconic turn application into public relations theory is provided. Next, the paper describes three main functions of images in PR: informative, persuasive and aesthetic. The essay is a theoretical realisation of socio-cultural paradigm in a public relations theory. Contemporary public’s interactions with visuals are dynamic. The constructivist approach stresses the role of knowledge in perception and therefore it is against the simplistic nativist approach to perceptual activity. It allows recipients’ behaviour to be generally appropriate also to non-sensed object characteristics. The publics remaining in the dialogue with an organization, learn specific aesthetics and perceive specific institutional visual stimuli. The paper indicates the need for interdisciplinary research in both visual and organizational communication domains. Such application of PR encompasses constant researching, conducting and evaluating communication programs to achieve the informed public understanding necessary to the success of an organization’s aims.

Keywords

  • visual communication
  • PR theory
  • organizational communication
  • aesthetics

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