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Journal Details
Format
Journal
eISSN
2450-7563
First Published
16 Apr 2015
Publication timeframe
2 times per year
Languages
English

Search

Volume 2 (2016): Issue 1 (July 2016)

Journal Details
Format
Journal
eISSN
2450-7563
First Published
16 Apr 2015
Publication timeframe
2 times per year
Languages
English

Search

7 Articles
Open Access

The World of Journalism – The World of Public Relations Assessment of Changes in Relations Between Journalists and PR Managers in Poland

Published Online: 04 Aug 2016
Page range: 6 - 12

Abstract

Abstract

The paper presents a comparative look at the results of similar studies relating to the diagnosis of cooperation between the journalists and representatives of the PR industry in Poland. Comparable subjects, arising from the similarity of used research tools, as well as comparable attempts of the research on both environments provide good opportunities of drawing overlapping conclusions from the two research projects. Although standardization of the cooperation between journalists and PR professionals is very difficult and its description is limited by a number of variables and differentiating factors, comparing both studies makes it possible to draw conclusions about some changes or elements that have remained unchanged in relations PR managers - journalists in Poland over the last 11 years.

Keywords

  • public relations
  • journalism
  • mass media
  • media relations
Open Access

Ideological Factor in Mass Communication: Historical and Theoretical Aspects

Published Online: 04 Aug 2016
Page range: 13 - 19

Abstract

Abstract

The article examines the communication nature of ideology, its capacity to serve as a mediator between ideological principles (theory) and political practice. Apart from that, the author shows that the basic paradigms of communication research are ideologically marked and the dominant paradigm is based on the values of liberal democracy, while representatives of the alternative research paradigm mainly attempt at exposing the inadequacy of liberal pluralist ideology.

Keywords

  • mass communication
  • ideology
  • media
  • Marxism
  • Liberalism
  • the mediator
Open Access

D. Merezhkovsky’s Civil Mission in the Second Polish Republic in 1919–1920-Th: Media and Religious Aspects

Published Online: 04 Aug 2016
Page range: 20 - 24

Abstract

Abstract

The article discusses the issue of how Dmitry Merezhkovsky thinks about Polish Republic new religious consciousness, appearances of anti-bolshevists. Researches are based on the analysis of publications in periodicals of Polish Republic. The main issue is religious messianism of Russian and Polish peoples.

Keywords

  • messianism
  • missionism
  • journalism
  • nations
  • communism
Open Access

Anglicisms in Online German Newspapers and Magazines. A Quantitative and Qualitative Analysis of Articles in ‘Die Welt’, ‘Der Spiegel’, and ‘Der Stern’ in February 2016

Published Online: 04 Aug 2016
Page range: 25 - 58

Abstract

Abstract

Needless to say, words originating in English largely influence other languages. As postulated by Plümer [2000, p. 28], since the nineteenth century English has become the main donor language for German and due to the ongoing influx of Anglicisms used in German both in Fachsprache, i.e. German for specific purposes and on a daily basis, lexical interference between the two languages increases. Some linguists oppose the excessive use of words originating in English postulating that as a consequence, German may become a peripheral language, whereas others posit that it indicates openness to world and language development. The study focuses on the application of Anglicisms in German newspapers in February 2016. The corpus encompasses 90 articles in online versions of three newspapers, viz. Die Welt, Der Spiegel and Der Stern, structured into three categories, be it Beauty, Politics, and IT. Every category covered thirty parallel topics, in order to arrive at a succinct yet comprehensive summary of the total ratio of Anglicisms. The article was divided into four main categories, i.e. theoretical framework, quantitative analysis, qualitative analysis, and concluding remarks.

Keywords

  • Anglicism
  • German
  • English
  • Online
  • Newspaper
  • Beauty
  • Politics
  • IT
  • News
Open Access

Cognitive Theories and the Concept of Journalism

Published Online: 04 Aug 2016
Page range: 59 - 65

Abstract

Abstract

The general aim of cognitivists - the attempt to compare logical and illogical, rational and irrational in the human behavior - can be considered as one of the main object not only in the psychology, but also in the journalism. If you don’t take into account assumed problems, the truth can be treated as a lie, an importance as an irrationality, an advantage as defects. In practice the ignorance of balancing, consonance and knowledge for the benefit of “must” turned round for tendentiousness, propaganda, manipulation, rationing of authoritarian and totalitarian models of journalism or for passing from journalistic standards in total. Therefore the article describes the spectrum of cognition in the context of modern Journalism and problems of Media practices, including the balance in journalism in terms of theories of consistency.

Keywords

  • cognition
  • journalism
  • theory of structural balance
  • theory of cognitive dissonance
  • theory of communicative acts
  • congruity theory
Open Access

Weekly Newspaper “Nashe Slovo” (Warsaw) in the Context of the Formation of Ukrainian Statehood

Published Online: 04 Aug 2016
Page range: 66 - 69

Abstract

Abstract

This article analyses creation and development of weekly newspaper “Nashe Slovo” (Our Word) and its role in the protection of Ukrainian identity. Also the author analyzes the role of newspaper in strengthening of Ukraine-Polish relations and the maintenance of Ukrainian national identity in Poland.

Keywords

  • Ukraine
  • newspaper
  • identity
  • journalism
Open Access

Necromarketing as Advertising Strategy in American Television

Published Online: 04 Aug 2016
Page range: 70 - 85

Abstract

Abstract

Significant research has been conducted regarding fear appeals, but little empirical evidence concerning death appeals is found. This study determined to what extent necromarketing exists in advertisements in American television. Through a content analysis of 1012 American television advertisements, this study found what product categories employ this marketing strategy and which consumer groups were targeted. Findings show that implicit necromarketing is a more commonly used marketing tactic than explicit necromarketing; the industries of entertainment promotions and insurance use necromarketing appeals more often than others, and necromarketing appeals were more heavily used during primetime. His study forms the base for future studies investigating the impact death has on purchase intentions.

Keywords

  • Necromarketing
  • Television
  • Marketing
  • Advertising
  • Death in Marketing
  • Promotion
  • Marketing Communication
7 Articles
Open Access

The World of Journalism – The World of Public Relations Assessment of Changes in Relations Between Journalists and PR Managers in Poland

Published Online: 04 Aug 2016
Page range: 6 - 12

Abstract

Abstract

The paper presents a comparative look at the results of similar studies relating to the diagnosis of cooperation between the journalists and representatives of the PR industry in Poland. Comparable subjects, arising from the similarity of used research tools, as well as comparable attempts of the research on both environments provide good opportunities of drawing overlapping conclusions from the two research projects. Although standardization of the cooperation between journalists and PR professionals is very difficult and its description is limited by a number of variables and differentiating factors, comparing both studies makes it possible to draw conclusions about some changes or elements that have remained unchanged in relations PR managers - journalists in Poland over the last 11 years.

Keywords

  • public relations
  • journalism
  • mass media
  • media relations
Open Access

Ideological Factor in Mass Communication: Historical and Theoretical Aspects

Published Online: 04 Aug 2016
Page range: 13 - 19

Abstract

Abstract

The article examines the communication nature of ideology, its capacity to serve as a mediator between ideological principles (theory) and political practice. Apart from that, the author shows that the basic paradigms of communication research are ideologically marked and the dominant paradigm is based on the values of liberal democracy, while representatives of the alternative research paradigm mainly attempt at exposing the inadequacy of liberal pluralist ideology.

Keywords

  • mass communication
  • ideology
  • media
  • Marxism
  • Liberalism
  • the mediator
Open Access

D. Merezhkovsky’s Civil Mission in the Second Polish Republic in 1919–1920-Th: Media and Religious Aspects

Published Online: 04 Aug 2016
Page range: 20 - 24

Abstract

Abstract

The article discusses the issue of how Dmitry Merezhkovsky thinks about Polish Republic new religious consciousness, appearances of anti-bolshevists. Researches are based on the analysis of publications in periodicals of Polish Republic. The main issue is religious messianism of Russian and Polish peoples.

Keywords

  • messianism
  • missionism
  • journalism
  • nations
  • communism
Open Access

Anglicisms in Online German Newspapers and Magazines. A Quantitative and Qualitative Analysis of Articles in ‘Die Welt’, ‘Der Spiegel’, and ‘Der Stern’ in February 2016

Published Online: 04 Aug 2016
Page range: 25 - 58

Abstract

Abstract

Needless to say, words originating in English largely influence other languages. As postulated by Plümer [2000, p. 28], since the nineteenth century English has become the main donor language for German and due to the ongoing influx of Anglicisms used in German both in Fachsprache, i.e. German for specific purposes and on a daily basis, lexical interference between the two languages increases. Some linguists oppose the excessive use of words originating in English postulating that as a consequence, German may become a peripheral language, whereas others posit that it indicates openness to world and language development. The study focuses on the application of Anglicisms in German newspapers in February 2016. The corpus encompasses 90 articles in online versions of three newspapers, viz. Die Welt, Der Spiegel and Der Stern, structured into three categories, be it Beauty, Politics, and IT. Every category covered thirty parallel topics, in order to arrive at a succinct yet comprehensive summary of the total ratio of Anglicisms. The article was divided into four main categories, i.e. theoretical framework, quantitative analysis, qualitative analysis, and concluding remarks.

Keywords

  • Anglicism
  • German
  • English
  • Online
  • Newspaper
  • Beauty
  • Politics
  • IT
  • News
Open Access

Cognitive Theories and the Concept of Journalism

Published Online: 04 Aug 2016
Page range: 59 - 65

Abstract

Abstract

The general aim of cognitivists - the attempt to compare logical and illogical, rational and irrational in the human behavior - can be considered as one of the main object not only in the psychology, but also in the journalism. If you don’t take into account assumed problems, the truth can be treated as a lie, an importance as an irrationality, an advantage as defects. In practice the ignorance of balancing, consonance and knowledge for the benefit of “must” turned round for tendentiousness, propaganda, manipulation, rationing of authoritarian and totalitarian models of journalism or for passing from journalistic standards in total. Therefore the article describes the spectrum of cognition in the context of modern Journalism and problems of Media practices, including the balance in journalism in terms of theories of consistency.

Keywords

  • cognition
  • journalism
  • theory of structural balance
  • theory of cognitive dissonance
  • theory of communicative acts
  • congruity theory
Open Access

Weekly Newspaper “Nashe Slovo” (Warsaw) in the Context of the Formation of Ukrainian Statehood

Published Online: 04 Aug 2016
Page range: 66 - 69

Abstract

Abstract

This article analyses creation and development of weekly newspaper “Nashe Slovo” (Our Word) and its role in the protection of Ukrainian identity. Also the author analyzes the role of newspaper in strengthening of Ukraine-Polish relations and the maintenance of Ukrainian national identity in Poland.

Keywords

  • Ukraine
  • newspaper
  • identity
  • journalism
Open Access

Necromarketing as Advertising Strategy in American Television

Published Online: 04 Aug 2016
Page range: 70 - 85

Abstract

Abstract

Significant research has been conducted regarding fear appeals, but little empirical evidence concerning death appeals is found. This study determined to what extent necromarketing exists in advertisements in American television. Through a content analysis of 1012 American television advertisements, this study found what product categories employ this marketing strategy and which consumer groups were targeted. Findings show that implicit necromarketing is a more commonly used marketing tactic than explicit necromarketing; the industries of entertainment promotions and insurance use necromarketing appeals more often than others, and necromarketing appeals were more heavily used during primetime. His study forms the base for future studies investigating the impact death has on purchase intentions.

Keywords

  • Necromarketing
  • Television
  • Marketing
  • Advertising
  • Death in Marketing
  • Promotion
  • Marketing Communication

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