AHEAD OF PRINT

Volume 16 (2024): Issue 1 (May 2024) Generative AI – Reshaping the Marketing Landscape

Volume 15 (2023): Issue 2 (November 2023) Virtual Consumer Experiences

Volume 15 (2023): Issue 1 (May 2023) Marketing Dashboards – The Next Generation

Volume 14 (2022): Issue 2 (November 2022) MarTech and SalesTech

Volume 14 (2022): Issue 1 (May 2022) Conscious Consumption

Volume 13 (2021): Issue 2 (November 2021) Brand Activism

Volume 13 (2021): Issue 1 (May 2021) The Dark Sides of Digital Marketing

Volume 12 (2020): Issue 2 (November 2020) The Reputation Economy

Volume 12 (2020): Issue 1 (May 2020) Crowd Innovation: Hype or Help

Volume 11 (2019): Issue 2 (November 2019) AI and the Machine Age of Marketing

Volume 11 (2019): Issue 1 (May 2019) The Future of Retailing

Volume 10 (2018): Issue 2 (October 2018) IoT - Consumers and the Internet of Things

Volume 10 (2018): Issue 1 (May 2018) Brand Risk Matters

Volume 9 (2017): Issue 2 (November 2017) The Connected Consumer

Volume 9 (2017): Issue 1 (May 2017) Digital Transformation

Volume 8 (2016): Issue 2 (November 2016) Marketing and Data Science

Volume 8 (2016): Issue 1 (May 2016) Responsible Marketing

Volume 7 (2015): Issue 2 (November 2015) Marketing Meets Product Design

Volume 7 (2015): Issue 1 (May 2015) Truly Accountable Marketing

Volume 6 (2014): Issue 2 (November 2014) Social Brand Engagement

Volume 6 (2014): Issue 1 (May 2014) Emotions in Marketing

Volume 5 (2013): Issue 2 (November 2013)

Volume 5 (2013): Issue 1 (May 2013)

Volume 4 (2012): Issue 2 (November 2012)

Volume 4 (2012): Issue 1 (May 2012)

Volume 3 (2011): Issue 2 (November 2011)

Volume 3 (2011): Issue 1 (May 2011)

Volume 2 (2010): Issue 2 (November 2010)

Volume 2 (2010): Issue 1 (May 2010)

Volume 1 (2009): Issue 2 (November 2009)

Volume 1 (2009): Issue 1 (May 2009)

NIM Marketing Intelligence Review

 The NIM Marketing Intelligence Review (NIM MIR) is a leading global journal for marketing decision makers. It offers marketing knowledge from well-known academic think tanks all over the world, and focuses on all aspects of marketing intelligence, e.g. new strategies based on academic and empirical market analyses, new models and methods enabling more effective marketing decision making, and state-of-the-art articles on current fields of marketing research. Readers will be informed about important developments in marketing theory, marketing methodology and marketing strategies.  Volumes 1 to 10 were published under the name GfK Marketing Intelligence Review (GFK MIR). The first issue was published in June 2009.  The NIM MIR delivers relevant insights from academic research, using practical and accessible rather than academic language, supported by professional journalists who "translate" academic papers. We publish papers that contribute new and often fascinating knowledge, for instance about customer behavior, brand or pricing strategies, data analysis or decision making techniques. All papers are intensively reviewed from an academic as well as a practical perspective. Our mission is to present high-quality articles by top authors whose work has appeared in leading academic marketing journals, thereby allowing readers to follow the progress of marketing science.  The NIM MIR is aiming to achieve a high level of acceptance and an excellent reputation among upscale target groups within marketing management, and among marketing instructors looking for interesting applications of the latest marketing concepts and methods. Readers of the NIM MIR have their fingers right on the pulse of marketing science  The NIM Marketing Intelligence Review is published by the Nuremberg Institute for Market Decisions (Nürnberg Institut für Marktentscheidungen e.V., formerly the GfK Verein e.V.), which has long-held academic ties with the University of Nuremberg, Germany.The NIM has repositioned itself as an interdisciplinary, non-commercial institute for researching market decision. The NIM remains majority shareholder of the Nuremberg based market research company GfK.  The MIR is managed by a team of managers and marketing scholars from universities all over the world (See editorial board).Each issue has a special topic and is edited by a leading researcher in the respective field. It is published biannually in May and October of each year.  Archiving  Sciendo archives the contents of this journal in Portico - digital long-term preservation service of scholarly books, journals and collections.  Plagiarism Policy  The editorial board is participating in a growing community of Similarity Check System's users in order to ensure that the content published is original and trustworthy. Similarity Check is a medium that allows for comprehensive manuscripts screening, aimed to eliminate plagiarism and provide a high standard and quality peer-review process. 

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