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Asymmetric and Nonlinear Impact of Attribute-Level Performance on Overall Customer Satisfaction in the Context of Car Servicing of Four European Automotive Brands in Slovenia

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Boštjan Gomišček

Gomišček, Boštjan

Apr 03, 2012

Asymmetric and Nonlinear Impact of Attribute-Level Performance on Overall Customer Satisfaction in the Context of Car Servicing of Four European Automotive Brands in Slovenia's Cover Image

Volume 45 (2012): Issue 2 (March 2012)

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Published Online: Apr 03, 2012

Page range: 75 - 86

DOI: https://doi.org/10.2478/v10051-012-0008-2

Keywords
service quality, customer satisfaction, automotive industry, asymmetry, nonlinearity

This content is open access.

Ažman, Slavko

Gomišček, Boštjan

Language:: English

Publication timeframe:: 4 times per year
Journal Subjects:: Business and Economics, Business Management, Management, Organization, Corporate Governance

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