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Turning Socio-Political Risk to Your Brand’s Advantage

Susan Fournier
Susan Fournier
, 
Shuba Srinivasan
Shuba Srinivasan
 and 
Patrick Marrinan
Patrick Marrinan
   | Oct 22, 2021
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Published Online: Oct 22, 2021
Page range: 18 - 25
DOI: https://doi.org/10.2478/nimmir-2021-0012
Keywords
© 2021 Susan Fournier et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Susan Fournier
Allen Questrom Professor and Dean, Questrom School of Business Boston University
Shuba Srinivasan
Adele and Norman Barron Professor in Management Boston University
Patrick Marrinan
Principal and Co-Founder, Marketing Scenario AnalyticaNew York
eISSN:
2628-166X
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other
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