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Turning Socio-Political Risk to Your Brand’s Advantage

Susan Fournier
Susan Fournier
, 
Shuba Srinivasan
Shuba Srinivasan
 e 
Patrick Marrinan
Patrick Marrinan
   | 22 ott 2021
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Pubblicato online: 22 ott 2021
Pagine: 18 - 25
DOI: https://doi.org/10.2478/nimmir-2021-0012
Parole chiave
© 2021 Susan Fournier et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Susan Fournier
Allen Questrom Professor and Dean, Questrom School of Business Boston University
Shuba Srinivasan
Adele and Norman Barron Professor in Management Boston University
Patrick Marrinan
Principal and Co-Founder, Marketing Scenario AnalyticaNew York
eISSN:
2628-166X
Lingua:
Inglese
Frequenza di pubblicazione:
2 volte all'anno
Argomenti della rivista:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other
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