Acceso abierto

Turning Socio-Political Risk to Your Brand’s Advantage

Susan Fournier
Susan Fournier
, 
Shuba Srinivasan
Shuba Srinivasan
 y 
Patrick Marrinan
Patrick Marrinan
   | 22 oct 2021
NIM Marketing Intelligence Review's Cover Image
Acerca de este artículo
Artículo anterior
Artículo siguiente
Cite
Publicado en línea: 22 oct 2021
Páginas: 18 - 25
DOI: https://doi.org/10.2478/nimmir-2021-0012
Palabras clave
© 2021 Susan Fournier et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Susan Fournier
Allen Questrom Professor and Dean, Questrom School of Business Boston University
Shuba Srinivasan
Adele and Norman Barron Professor in Management Boston University
Patrick Marrinan
Principal and Co-Founder, Marketing Scenario AnalyticaNew York
eISSN:
2628-166X
Idioma:
Inglés
Calendario de la edición:
2 veces al año
Temas de la revista:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other
RSS Feed de revista