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Turning Socio-Political Risk to Your Brand’s Advantage

Susan Fournier
Susan Fournier
, 
Shuba Srinivasan
Shuba Srinivasan
 and 
Patrick Marrinan
Patrick Marrinan
   | Oct 22, 2021
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Published Online: Oct 22, 2021
Page range: 18 - 25
DOI: https://doi.org/10.2478/nimmir-2021-0012
Keywords
© 2021 Susan Fournier et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
eISSN:
2628-166X
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other
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