Open Access

The Influence of AI-Driven Sustainable Human Resource Management on Employee Creative Performance: Analyzing Idiosyncratic Deals in the Indian Information Technology Sector

Karthikeyan Thangaraju

Thangaraju, Karthikeyan

and

Poonguzhali Palani

Palani, Poonguzhali

Sep 02, 2025

The Influence of AI-Driven Sustainable Human Resource Management on Employee Creative Performance: Analyzing Idiosyncratic Deals in the Indian Information Technology Sector's Cover Image

Volume 13 (2025): Issue 3 (September 2025)

About this article

Previous Article

Cite

Share

Download Cover

Published Online: Sep 02, 2025

Page range: 1 - 17

Received: Mar 15, 2025

Accepted: Aug 25, 2025

DOI: https://doi.org/10.2478/eoik-2025-0081

Keywords
AI-enabled HR practices, Employee creative performance, Idiosyncratic deals, Sustainable HRM, Structural Equation Modeling, Indian IT industry

© 2025 Karthikeyan Thangaraju et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Thangaraju, Karthikeyan

Faculty of Management, SRM Institute of Science and TechnologyIndia

Palani, Poonguzhali

Faculty of Management, SRM Institute of Science and TechnologyIndia

Language:: English

Publication timeframe:: 3 times per year
Journal Subjects:: Business and Economics, Political Economics, Economic Theory, Systems and Structures, Microeconomics, Macroecomics, Public Finance and Fiscal Theory

Journal RSS Feed