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The Influence of AI-Driven Sustainable Human Resource Management on Employee Creative Performance: Analyzing Idiosyncratic Deals in the Indian Information Technology Sector

Karthikeyan Thangaraju

Karthikeyan Thangaraju

Faculty of Management, SRM Institute of Science and TechnologyIndia
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Thangaraju, Karthikeyan
 and 
Poonguzhali Palani

Poonguzhali Palani

Faculty of Management, SRM Institute of Science and TechnologyIndia
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Palani, Poonguzhali
  
Sep 02, 2025
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Published Online: Sep 02, 2025
Page range: 1 - 17
Received: Mar 15, 2025
Accepted: Aug 25, 2025
DOI: https://doi.org/10.2478/eoik-2025-0081
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© 2025 Karthikeyan Thangaraju et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Language:
English
Publication timeframe:
3 times per year
Journal Subjects:
Business and Economics, Political Economics, Economic Theory, Systems and Structures, Microeconomics, Macroecomics, Public Finance and Fiscal Theory
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