The Influence of AI-Driven Sustainable Human Resource Management on Employee Creative Performance: Analyzing Idiosyncratic Deals in the Indian Information Technology Sector

Publicado en línea: 02 sept 2025

Páginas: 1 - 17

Recibido: 15 mar 2025

Aceptado: 25 ago 2025

DOI: https://doi.org/10.2478/eoik-2025-0081

Palabras clave

AI-enabled HR practices, Employee creative performance, Idiosyncratic deals, Sustainable HRM, Structural Equation Modeling, Indian IT industry

© 2025 Karthikeyan Thangaraju et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.