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Volume 8 (2022): Edition 1 (January 2022)

Volume 7 (2021): Edition 1 (January 2021)

Volume 6 (2020): Edition 1 (June 2020)

Volume 5 (2019): Edition 2 (December 2019)

Volume 5 (2019): Edition 1 (June 2019)

Volume 4 (2018): Edition 2 (December 2018)

Volume 4 (2018): Edition s1 (December 2018)
Special Edition

Volume 4 (2018): Edition 1 (June 2018)

Volume 3 (2017): Edition 2 (December 2017)

Volume 3 (2017): Edition 1 (August 2017)

Volume 2 (2016): Edition 2 (December 2016)

Volume 2 (2016): Edition 1 (July 2016)

Volume 1 (2015): Edition 2 (October 2015)

Volume 1 (2015): Edition 1 (June 2015)

Détails du magazine
Format
Magazine
eISSN
2450-7563
Première publication
16 Apr 2015
Période de publication
2 fois par an
Langues
Anglais

Chercher

Volume 8 (2022): Edition 1 (January 2022)

Détails du magazine
Format
Magazine
eISSN
2450-7563
Première publication
16 Apr 2015
Période de publication
2 fois par an
Langues
Anglais

Chercher

4 Articles
Accès libre

Animals in the Anthropocene Epoch. On the Importance of Visual Materials in the Pro-Animal Movement

Publié en ligne: 06 Jun 2022
Pages: 1 - 7

Résumé

Abstract

The article aims to discuss the importance of visual materials in the pro-animal movement in terms of their use in various areas of pro-animal activity, i.e. promotion of a plant-based diet or investigative activities. The starting point of the considerations is an outline of the issues related to Anthropocene and anthropocentrism (in the context of the current status of animals), and the characteristics of pro-animal activities, undertaken mainly by the third sector. Based on the analysis, it has been shown that visual messages perform an important role in shaping convincing messages, and therefore constitute an invaluable communication tool in the pro-animal movement. They have both a documentary and informative as well as a persuasive character, which is also illustrated by selected examples. In addition, the article emphasizes the role of the media in cooperation with the pro-animal movement, which is an important element of its communication strategy.

Mots clés

  • visual communication
  • visual messages
  • pro-animal movement
  • Anthropocene
Accès libre

Can Stock Market Fluctuations Be Predicted? Wig.Games Index Secret on the Example of CD Project

Publié en ligne: 06 Jun 2022
Pages: 8 - 20

Résumé

Abstract

Do the announcements of listed companies issued under ESPI have an impact on the increase or decrease of stock exchange quotes? Or maybe the visual aspect of the company’s communication is more important? Can we talk about a specific „butterfly effect” when one screen before the game’s premiere or an entry in social media is able to shake the facades of the gaming giant from Poland? The company CD Projekt was subject to the audit. The basic research thesis assumes that the announcement issued by a company as part of the legally established communication of listed companies has an impact on the company’s quotation and capitalization on the market. The selected research method consists of two elements: statistical (quantitative) analysis and qualitative analysis. It is time to start the journey to the world of Cyberpunk 2077 and back.

Mots clés

  • WIG. Games
  • CD Projekt
  • GPW
  • ESPI
  • Media
  • marketing
  • visual communication
Accès libre

Functions of Visual Public Relations. On Visual Meaning-Making in PR Practice

Publié en ligne: 06 Jun 2022
Pages: 21 - 28

Résumé

Abstract

The paper presents the functions of public relations from visual communication standpoint. The argument for iconic turn application into public relations theory is provided. Next, the paper describes three main functions of images in PR: informative, persuasive and aesthetic. The essay is a theoretical realisation of socio-cultural paradigm in a public relations theory. Contemporary public’s interactions with visuals are dynamic. The constructivist approach stresses the role of knowledge in perception and therefore it is against the simplistic nativist approach to perceptual activity. It allows recipients’ behaviour to be generally appropriate also to non-sensed object characteristics. The publics remaining in the dialogue with an organization, learn specific aesthetics and perceive specific institutional visual stimuli. The paper indicates the need for interdisciplinary research in both visual and organizational communication domains. Such application of PR encompasses constant researching, conducting and evaluating communication programs to achieve the informed public understanding necessary to the success of an organization’s aims.

Mots clés

  • visual communication
  • PR theory
  • organizational communication
  • aesthetics
Accès libre

Acquiring Marketing Communication Competences of the Future - Expectations of Polish Students

Publié en ligne: 17 Nov 2022
Pages: 29 - 40

Résumé

Abstract

Higher education in specific professional competencies is each time a challenge to combine the expectations and capabilities of universities, the expectations of the labor market and the expectations of students. With regard to the competencies of the future, relevant to the marketing communications sector, the situation becomes further complicated due to the dynamically changing digital media and modes of communication. In Polish conditions, numerous research results are available, indicating the expectations of employers of the marketing communications sector. However, there is a lack of research dedicated to the competence offer of universities in this regard, as well as the expectations and interests of students. This article attempts to fill this gap. It presents the results of a survey of 156 students at Polish higher education institutions regarding the assessment of the presence of future competencies in the study plans of the majors they study and their perceived professional usefulness of these competencies. The results of the survey indicate the existence of a competence gap both between the offer of higher education institutions and the expectations of employers, as well as between the expectations of students and employers. This article was written as part of the implementation of the “Media and Communication in Education and Science” project, under the International Partnerships program, funded by the National Agency for Academic Exchange.

Mots clés

  • marketing communication
  • communication skills
  • education
4 Articles
Accès libre

Animals in the Anthropocene Epoch. On the Importance of Visual Materials in the Pro-Animal Movement

Publié en ligne: 06 Jun 2022
Pages: 1 - 7

Résumé

Abstract

The article aims to discuss the importance of visual materials in the pro-animal movement in terms of their use in various areas of pro-animal activity, i.e. promotion of a plant-based diet or investigative activities. The starting point of the considerations is an outline of the issues related to Anthropocene and anthropocentrism (in the context of the current status of animals), and the characteristics of pro-animal activities, undertaken mainly by the third sector. Based on the analysis, it has been shown that visual messages perform an important role in shaping convincing messages, and therefore constitute an invaluable communication tool in the pro-animal movement. They have both a documentary and informative as well as a persuasive character, which is also illustrated by selected examples. In addition, the article emphasizes the role of the media in cooperation with the pro-animal movement, which is an important element of its communication strategy.

Mots clés

  • visual communication
  • visual messages
  • pro-animal movement
  • Anthropocene
Accès libre

Can Stock Market Fluctuations Be Predicted? Wig.Games Index Secret on the Example of CD Project

Publié en ligne: 06 Jun 2022
Pages: 8 - 20

Résumé

Abstract

Do the announcements of listed companies issued under ESPI have an impact on the increase or decrease of stock exchange quotes? Or maybe the visual aspect of the company’s communication is more important? Can we talk about a specific „butterfly effect” when one screen before the game’s premiere or an entry in social media is able to shake the facades of the gaming giant from Poland? The company CD Projekt was subject to the audit. The basic research thesis assumes that the announcement issued by a company as part of the legally established communication of listed companies has an impact on the company’s quotation and capitalization on the market. The selected research method consists of two elements: statistical (quantitative) analysis and qualitative analysis. It is time to start the journey to the world of Cyberpunk 2077 and back.

Mots clés

  • WIG. Games
  • CD Projekt
  • GPW
  • ESPI
  • Media
  • marketing
  • visual communication
Accès libre

Functions of Visual Public Relations. On Visual Meaning-Making in PR Practice

Publié en ligne: 06 Jun 2022
Pages: 21 - 28

Résumé

Abstract

The paper presents the functions of public relations from visual communication standpoint. The argument for iconic turn application into public relations theory is provided. Next, the paper describes three main functions of images in PR: informative, persuasive and aesthetic. The essay is a theoretical realisation of socio-cultural paradigm in a public relations theory. Contemporary public’s interactions with visuals are dynamic. The constructivist approach stresses the role of knowledge in perception and therefore it is against the simplistic nativist approach to perceptual activity. It allows recipients’ behaviour to be generally appropriate also to non-sensed object characteristics. The publics remaining in the dialogue with an organization, learn specific aesthetics and perceive specific institutional visual stimuli. The paper indicates the need for interdisciplinary research in both visual and organizational communication domains. Such application of PR encompasses constant researching, conducting and evaluating communication programs to achieve the informed public understanding necessary to the success of an organization’s aims.

Mots clés

  • visual communication
  • PR theory
  • organizational communication
  • aesthetics
Accès libre

Acquiring Marketing Communication Competences of the Future - Expectations of Polish Students

Publié en ligne: 17 Nov 2022
Pages: 29 - 40

Résumé

Abstract

Higher education in specific professional competencies is each time a challenge to combine the expectations and capabilities of universities, the expectations of the labor market and the expectations of students. With regard to the competencies of the future, relevant to the marketing communications sector, the situation becomes further complicated due to the dynamically changing digital media and modes of communication. In Polish conditions, numerous research results are available, indicating the expectations of employers of the marketing communications sector. However, there is a lack of research dedicated to the competence offer of universities in this regard, as well as the expectations and interests of students. This article attempts to fill this gap. It presents the results of a survey of 156 students at Polish higher education institutions regarding the assessment of the presence of future competencies in the study plans of the majors they study and their perceived professional usefulness of these competencies. The results of the survey indicate the existence of a competence gap both between the offer of higher education institutions and the expectations of employers, as well as between the expectations of students and employers. This article was written as part of the implementation of the “Media and Communication in Education and Science” project, under the International Partnerships program, funded by the National Agency for Academic Exchange.

Mots clés

  • marketing communication
  • communication skills
  • education

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