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Stepping Up Your Brand Game in the Platform Age: How to Build a Commoditization SHIELD

Hemant K. Bhargava

Hemant K. Bhargava

Distinguished Professor, Jerome and Elsie Suran Chair in Technology Management, University of CaliforniaDavis,
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Bhargava, Hemant K.
, 
Jan Krämer

Jan Krämer

Professor for Information Systems, University of Passau
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Krämer, Jan
 and 
Abhinav Kishore

Abhinav Kishore

Product Innovation and Growth Leader, LatentView Analytics
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Kishore, Abhinav
  
Oct 26, 2024
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Published Online: Oct 26, 2024
Page range: 18 - 23
DOI: https://doi.org/10.2478/nimmir-2024-0012
Keywords
© 2024 Hemant K. Bhargava et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Bhargava, Hemant K.
Distinguished Professor, Jerome and Elsie Suran Chair in Technology Management, University of CaliforniaDavis
Krämer, Jan
Professor for Information Systems, University of Passau
Kishore, Abhinav
Product Innovation and Growth Leader, LatentView Analytics
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other
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