Stepping Up Your Brand Game in the Platform Age: How to Build a Commoditization SHIELD
, oraz
26 paź 2024
O artykule
Data publikacji: 26 paź 2024
Zakres stron: 18 - 23
DOI: https://doi.org/10.2478/nimmir-2024-0012
Słowa kluczowe
© 2024 Hemant K. Bhargava et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Bhargava, Hemant K.
Distinguished Professor, Jerome and Elsie Suran Chair in Technology Management, University of CaliforniaDavis
Krämer, Jan
Professor for Information Systems, University of Passau
Kishore, Abhinav
Product Innovation and Growth Leader, LatentView Analytics