Stepping Up Your Brand Game in the Platform Age: How to Build a Commoditization SHIELD
, y
26 oct 2024
Acerca de este artículo
Publicado en línea: 26 oct 2024
Páginas: 18 - 23
DOI: https://doi.org/10.2478/nimmir-2024-0012
Palabras clave
© 2024 Hemant K. Bhargava et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Bhargava, Hemant K.
Distinguished Professor, Jerome and Elsie Suran Chair in Technology Management, University of CaliforniaDavis
Krämer, Jan
Professor for Information Systems, University of Passau
Kishore, Abhinav
Product Innovation and Growth Leader, LatentView Analytics