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Stepping Up Your Brand Game in the Platform Age: How to Build a Commoditization SHIELD

Hemant K. Bhargava

Hemant K. Bhargava

Distinguished Professor, Jerome and Elsie Suran Chair in Technology Management, University of CaliforniaDavis,
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Bhargava, Hemant K.
, 
Jan Krämer

Jan Krämer

Professor for Information Systems, University of Passau
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Krämer, Jan
 e 
Abhinav Kishore

Abhinav Kishore

Product Innovation and Growth Leader, LatentView Analytics
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Kishore, Abhinav
  
26 ott 2024
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Pubblicato online: 26 ott 2024
Pagine: 18 - 23
DOI: https://doi.org/10.2478/nimmir-2024-0012
Parole chiave
© 2024 Hemant K. Bhargava et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Bhargava, Hemant K.
Distinguished Professor, Jerome and Elsie Suran Chair in Technology Management, University of CaliforniaDavis
Krämer, Jan
Professor for Information Systems, University of Passau
Kishore, Abhinav
Product Innovation and Growth Leader, LatentView Analytics
Lingua:
Inglese
Frequenza di pubblicazione:
2 volte all'anno
Argomenti della rivista:
Economia e business, Economia politica, Finanze pubbliche e teoria fiscale, Business management, Marketing, vednite, relazioni con il cliente, Managemente, organizzazione, corporate governance, Business Management, altro
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