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Stepping Up Your Brand Game in the Platform Age: How to Build a Commoditization SHIELD

Hemant K. Bhargava

Hemant K. Bhargava

Distinguished Professor, Jerome and Elsie Suran Chair in Technology Management, University of CaliforniaDavis,
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Bhargava, Hemant K.
, 
Jan Krämer

Jan Krämer

Professor for Information Systems, University of Passau
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Krämer, Jan
 and 
Abhinav Kishore

Abhinav Kishore

Product Innovation and Growth Leader, LatentView Analytics
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Kishore, Abhinav
  
Oct 26, 2024
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Published Online: Oct 26, 2024
Page range: 18 - 23
DOI: https://doi.org/10.2478/nimmir-2024-0012
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© 2024 Hemant K. Bhargava et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Bhargava, H. K. (2022). The creator economy: Managing ecosystem supply, revenue-sharing, and platform design. Management Science, 68(7), 5233–5251. BhargavaH. K. 2022 The creator economy: Managing ecosystem supply, revenue-sharing, and platform design Management Science 68 7 5233 5251 Search in Google Scholar

Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other
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