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Generative AI for Marketing Content Creation: New Rules for an Old Game

Mark Heitmann
Mark Heitmann
   | Apr 25, 2024
NIM Marketing Intelligence Review's Cover Image
NIM Marketing Intelligence Review
Volume 16 (2024): Issue 1 (May 2024)
Generative AI – Reshaping the Marketing Landscape
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Published Online: Apr 25, 2024
Page range: 10 - 17
DOI: https://doi.org/10.2478/nimmir-2024-0002
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© 2024 Mark Heitmann, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Mark Heitmann
Professor of Marketing & Customer Insight, University of Hamburg and Adjunct, Professor of Marketing at NOVA School of Business and EconomicsLisbon
eISSN:
2628-166X
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other
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