This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Brand, J., Israeli, A., & Ngwe, D. (2023). Using GPT for Market Research. Harvard Business School Marketing Unit Working Paper No. 23–062. SSRN: https://ssrn.com/abstract=4395751BrandJ.IsraeliA.NgweD.2023Harvard Business School Marketing Unit Working Paper No. 23–062. SSRN: https://ssrn.com/abstract=4395751Search in Google Scholar
Burnap, A., Hauser, J. R., & Timoshenko, A. (2023). Product Aesthetic Design: A Machine Learning Augmentation. Marketing Science, 42(6), 1029–1056.BurnapA.HauserJ. R.TimoshenkoA.2023Product Aesthetic Design: A Machine Learning Augmentation42610291056Search in Google Scholar
Jansen, T., Heitmann, M., Reisenbichler, M., & Schweidel, D. A. (2023). Automated Alignment: Guiding Visual Generative AI for Brand Building and Customer Engagement. SSRN: https://ssrn.com/abstract=4656622JansenT.HeitmannM.ReisenbichlerM.SchweidelD. A.2023SSRN: https://ssrn.com/abstract=4656622Search in Google Scholar