Generative AI for Marketing Content Creation: New Rules for an Old Game

Brand, J., Israeli, A., & Ngwe, D. (2023). Using GPT for Market Research. Harvard Business School Marketing Unit Working Paper No. 23–062. SSRN: https://ssrn.com/abstract=4395751 BrandJ. IsraeliA. NgweD. 2023 Using GPT for Market Research Harvard Business School Marketing Unit Working Paper No. 23–062. SSRN: https://ssrn.com/abstract=4395751 Search in Google Scholar

Burnap, A., Hauser, J. R., & Timoshenko, A. (2023). Product Aesthetic Design: A Machine Learning Augmentation. Marketing Science, 42(6), 1029–1056. BurnapA. HauserJ. R. TimoshenkoA. 2023 Product Aesthetic Design: A Machine Learning Augmentation Marketing Science 42 6 1029 1056 Search in Google Scholar

Jansen, T., Heitmann, M., Reisenbichler, M., & Schweidel, D. A. (2023). Automated Alignment: Guiding Visual Generative AI for Brand Building and Customer Engagement. SSRN: https://ssrn.com/abstract=4656622 JansenT. HeitmannM. ReisenbichlerM. SchweidelD. A. 2023 Automated Alignment: Guiding Visual Generative AI for Brand Building and Customer Engagement SSRN: https://ssrn.com/abstract=4656622 Search in Google Scholar