Generative AI for Marketing Content Creation: New Rules for an Old Game
| 25. Apr. 2024
NIM Marketing Intelligence Review
Generative AI – Reshaping the Marketing Landscape
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Online veröffentlicht: 25. Apr. 2024
Seitenbereich: 10 - 17
DOI: https://doi.org/10.2478/nimmir-2024-0002
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© 2024 Mark Heitmann, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Mark Heitmann
Professor of Marketing & Customer Insight, University of Hamburg and Adjunct,
Professor of Marketing at NOVA School of Business and EconomicsLisbon