Generative AI for Marketing Content Creation: New Rules for an Old Game
| 25 kwi 2024
NIM Marketing Intelligence Review
Generative AI – Reshaping the Marketing Landscape
O artykule
Data publikacji: 25 kwi 2024
Zakres stron: 10 - 17
DOI: https://doi.org/10.2478/nimmir-2024-0002
Słowa kluczowe
© 2024 Mark Heitmann, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Mark Heitmann
Professor of Marketing & Customer Insight, University of Hamburg and Adjunct,
Professor of Marketing at NOVA School of Business and EconomicsLisbon