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NIM Marketing Intelligence Review
Volume 16 (2024): Issue 1 (May 2024)
Open Access
Generative AI for Marketing Content Creation: New Rules for an Old Game
Mark Heitmann
Mark Heitmann
Professor of Marketing & Customer Insight, University of Hamburg and Adjunct, Professor of Marketing at NOVA School of Business and Economics
Lisbon,
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Heitmann, Mark
Apr 25, 2024
NIM Marketing Intelligence Review
Volume 16 (2024): Issue 1 (May 2024)
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Published Online:
Apr 25, 2024
Page range:
10 - 17
DOI:
https://doi.org/10.2478/nimmir-2024-0002
Keywords
GenAI
,
Marketing Content Creation
,
Marketing Productivity
,
Content Quality
© 2024 Mark Heitmann, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
