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Generative AI for Marketing Content Creation: New Rules for an Old Game

| 25 apr 2024

NIM Marketing Intelligence Review's Cover Image

NIM Marketing Intelligence Review

Volume 16 (2024): Numero 1 (May 2024)

Generative AI – Reshaping the Marketing Landscape

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Pubblicato online: 25 apr 2024

Pagine: 10 - 17

DOI: https://doi.org/10.2478/nimmir-2024-0002

Parole chiave
GenAI, Marketing Content Creation, Marketing Productivity, Content Quality

© 2024 Mark Heitmann, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

eISSN:: 2628-166X
Lingua:: Inglese

Frequenza di pubblicazione:: 2 volte all'anno
Argomenti della rivista:: Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other

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