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Generative AI for Marketing Content Creation: New Rules for an Old Game

| 25 avr. 2024

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NIM Marketing Intelligence Review

Édition 16 (2024): Edition 1 (May 2024)

Generative AI – Reshaping the Marketing Landscape

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Publié en ligne: 25 avr. 2024

Pages: 10 - 17

DOI: https://doi.org/10.2478/nimmir-2024-0002

Mots clés
GenAI, Marketing Content Creation, Marketing Productivity, Content Quality

© 2024 Mark Heitmann, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

eISSN:: 2628-166X
Langue:: Anglais

Périodicité:: 2 fois par an
Sujets de la revue:: Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other

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