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Tweeter-in-Chief Donald J. Trump: How Social Media Can Be the Downfall of Your Brand

Ron Hill

Ron Hill

Professor of Marketing and Public Policy
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Hill, Ron
, 
Sanal Mazvancheryl

Sanal Mazvancheryl

Assistant Professor of Marketing
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Mazvancheryl, Sanal
 and 
Ben Wright

Ben Wright

Lecturer Marketing
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Wright, Ben
  
Oct 22, 2021
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Published Online: Oct 22, 2021
Page range: 44 - 49
DOI: https://doi.org/10.2478/nimmir-2021-0016
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© 2021 Ron Hill et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Campbell, J (1968): “The Hero with a Thousand Faces”, NJ: Princeton University Press. Search in Google Scholar

Hill, R., Wright, B., and Bennett, A. (2021): “Storytelling and the Hero’s Journey: The Trump Brand and Social Media,” working paper. Search in Google Scholar

https://hbr.org/2020/02/how-do-consumers-feel-when-companies-get-political Search in Google Scholar

https://www.nytimes.com/2021/01/11/business/trump-brand-capitol-mob.html Search in Google Scholar

Language:
English
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2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other
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