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Tweeter-in-Chief Donald J. Trump: How Social Media Can Be the Downfall of Your Brand

Ron Hill
Ron Hill
, 
Sanal Mazvancheryl
Sanal Mazvancheryl
 e 
Ben Wright
Ben Wright
   | 22 ott 2021
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Pubblicato online: 22 ott 2021
Pagine: 44 - 49
DOI: https://doi.org/10.2478/nimmir-2021-0016
Parole chiave
© 2021 Ron Hill et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Campbell, J (1968): “The Hero with a Thousand Faces”, NJ: Princeton University Press. Search in Google Scholar

Hill, R., Wright, B., and Bennett, A. (2021): “Storytelling and the Hero’s Journey: The Trump Brand and Social Media,” working paper. Search in Google Scholar

https://hbr.org/2020/02/how-do-consumers-feel-when-companies-get-political Search in Google Scholar

https://www.nytimes.com/2021/01/11/business/trump-brand-capitol-mob.html Search in Google Scholar

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