About this article
Published Online: May 05, 2021
Page range: 36 - 41
DOI: https://doi.org/10.2478/nimmir-2021-0006
Keywords
© 2021 Felipe Thomaz, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Thomaz, Felipe
Associate Professor of Marketing, Saïd Business School, University of Oxford