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Publicado en línea: 05 may 2021
Páginas: 36 - 41
DOI: https://doi.org/10.2478/nimmir-2021-0006
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© 2021 Felipe Thomaz, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Thomaz, Felipe
Associate Professor of Marketing, Saïd Business School, University of Oxford