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NIM Marketing Intelligence Review
Volume 13 (2021): Issue 1 (May 2021)
Open Access
Ghosts in the Dark: How to Prepare for Times of Hyper-Privacy
Felipe Thomaz
Felipe Thomaz
Associate Professor of Marketing, Saïd Business School, University of Oxford
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Thomaz, Felipe
May 05, 2021
NIM Marketing Intelligence Review
Volume 13 (2021): Issue 1 (May 2021)
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Published Online:
May 05, 2021
Page range:
36 - 41
DOI:
https://doi.org/10.2478/nimmir-2021-0006
Keywords
Dark Web
,
Privacy
,
Privacy Calculus
,
Privacy Paradox
,
Personalization
© 2021 Felipe Thomaz, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
