Open Access

Brand as a Customer Value Driver: Relationships with Customer Engagement

Grzegorz Maciejewski

Grzegorz Maciejewski

Department of Market and Consumption, Faculty of Economics, University of Economics in Katowice
Orcid profile
Search for this author on
Sciendo|Google Scholar
Maciejewski, Grzegorz
 and 
Piotr Krowicki

Piotr Krowicki

Department of Management, Faculty of Applied Sciences, WSB University
Orcid profile
Search for this author on
Sciendo|Google Scholar
Krowicki, Piotr
  
May 09, 2022
Brand as a Customer Value Driver: Relationships with Customer Engagement's Cover Image
About this article
Previous Article
Next Article
Cite
Download Cover
Published Online: May 09, 2022
Page range: 53 - 74
DOI: https://doi.org/10.2478/minib-2022-0003
Keywords
© 2022 Grzegorz Maciejewski et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Maciejewski, Grzegorz ORCID Icon
Department of Market and Consumption, Faculty of Economics, University of Economics in Katowice
Krowicki, Piotr ORCID Icon
Department of Management, Faculty of Applied Sciences, WSB University
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Key Competences in Scholarly Research
Journal RSS Feed