Brand as a Customer Value Driver: Relationships with Customer Engagement
Grzegorz Maciejewski
Department of Market and Consumption, Faculty of Economics, University of Economics in Katowice
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oraz Piotr Krowicki
Department of Management, Faculty of Applied Sciences, WSB University
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09 maj 2022
O artykule
Data publikacji: 09 maj 2022
Zakres stron: 53 - 74
DOI: https://doi.org/10.2478/minib-2022-0003
Słowa kluczowe
© 2022 Grzegorz Maciejewski et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Maciejewski, Grzegorz
Department of Market and Consumption, Faculty of Economics, University of Economics in Katowice
Krowicki, Piotr
Department of Management, Faculty of Applied Sciences, WSB University