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Brand as a Customer Value Driver: Relationships with Customer Engagement

Grzegorz Maciejewski

Grzegorz Maciejewski

Department of Market and Consumption, Faculty of Economics, University of Economics in Katowice
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Maciejewski, Grzegorz
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Piotr Krowicki

Piotr Krowicki

Department of Management, Faculty of Applied Sciences, WSB University
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Krowicki, Piotr
  
May 09, 2022
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Published Online: May 09, 2022
Page range: 53 - 74
DOI: https://doi.org/10.2478/minib-2022-0003
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© 2022 Grzegorz Maciejewski et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Key Competences in Scholarly Research
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