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Journals
Management of Organizations: Systematic Research
Volume 78 (2017): Issue 1 (December 2017)
Open Access
Measuring Gen-Y Customer Experience in the Banking Sector
Asta Kyguolienė
Asta Kyguolienė
Marketing Department, the Faculty of Economics and Management, Vytautas Magnus University
Kaunas, Lithuania
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Kyguolienė, Asta
and
Nerijus Makutėnas
Nerijus Makutėnas
Marketing Management at the Faculty of Economics and Management, Vytautas Magnus University
Kaunas, Lithuania
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Makutėnas, Nerijus
Feb 06, 2018
Management of Organizations: Systematic Research
Volume 78 (2017): Issue 1 (December 2017)
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Published Online:
Feb 06, 2018
Page range:
77 - 93
Received:
Aug 24, 2017
Accepted:
Dec 10, 2017
DOI:
https://doi.org/10.1515/mosr-2017-0017
Keywords
experience marketing
,
customer experience
,
touch points
,
banks
© 2017 Asta Kyguolienė et al., published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
