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Measuring Gen-Y Customer Experience in the Banking Sector

Asta Kyguolienė

Asta Kyguolienė

Marketing Department, the Faculty of Economics and Management, Vytautas Magnus UniversityKaunas, Lithuania
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Kyguolienė, Asta
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Nerijus Makutėnas

Nerijus Makutėnas

Marketing Management at the Faculty of Economics and Management, Vytautas Magnus UniversityKaunas, Lithuania
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Makutėnas, Nerijus
  
Feb 06, 2018
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Published Online: Feb 06, 2018
Page range: 77 - 93
Received: Aug 24, 2017
Accepted: Dec 10, 2017
DOI: https://doi.org/10.1515/mosr-2017-0017
Keywords
© 2017 Asta Kyguolienė et al., published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Kyguolienė, Asta
Marketing Department, the Faculty of Economics and Management, Vytautas Magnus UniversityKaunas, Lithuania
Makutėnas, Nerijus
Marketing Management at the Faculty of Economics and Management, Vytautas Magnus UniversityKaunas, Lithuania
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English
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Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Human Resources, Labor Practice, Job and Career
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