How to Measure the Success or Failure Rate of a New Product Strategy in Competitive Markets
Ireneusz P. Rutkowski
Department of Market Research and Services Management, Institute of Marketing, Poznań University of Economics and BusinessPoznań, Poland
Profil OrcidWyszukaj tego autora
10 lis 2022
O artykule
Data publikacji: 10 lis 2022
Zakres stron: 27 - 44
DOI: https://doi.org/10.2478/minib-2022-0014
Słowa kluczowe
© 2022 Ireneusz P. Rutkowski, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Rutkowski, Ireneusz P.
Department of Market Research and Services Management, Institute of Marketing, Poznań University of Economics and BusinessPoznań, Poland