Marketing of higher education institutions: Research themes and their shifting relevance over time
oraz Jolanta Witek
Profil Orcid Stevens’ measurement scales in marketing research – A continuation of discussion on whether researchers can ignore the Likert scale’s limitations as an ordinal scale
Ireneusz P. Rutkowski
Profil Orcid Where is the social impact? Key barriers to knowledge valorisation
Magdalena Grębosz-Krawczyk
Profil Orcid oraz Mateusz Sowa
Profil Orcid Selected Aspects of Collaboration Among Polish Enterprises in Terms of Innovation Activity
Jerzy Baruk
Profil Orcid Consumer Engagement on Facebook: The Role of Comments in Travel Agency Brand Interactions in Poland
Dariusz Strzębicki
Profil Orcid Factors Determining Promotional and Image-Building Activities of Vocational Schools
Marketing of Scientific and Research Organizations (MINIB) is a peer-reviewed, international, open-access scientific journal published by the Łukasiewicz Research Network – Institute of Aviation.
The journal’s mission is to create an open platform for exchanging knowledge on the marketing of research institutions, technology transfer, and the commercialization of scientific research results.
The journal aims to present research findings, concepts, and practical solutions that support the effective implementation of innovation, the development of technology-based entrepreneurship, and the strengthening of long-term cooperation between science and industry. Special attention is given to topics such as the creation and growth of startups, knowledge management, and the role of marketing in the technology transfer ecosystem.
The scope of MINIB focuses on, but is not limited to, the following areas:
- marketing of knowledge, technologies, and research institutions,
- strategies for research commercialization and innovation implementation,
- development and scaling of technology startups,
- the role of technology transfer offices and innovation brokers,
- knowledge- and research-based entrepreneurship,
- innovation ecosystems and science–industry collaboration,
- business models in scientific and research institutions,
- institutional and systemic conditions for effective knowledge transfer,
- transdisciplinary research addressing external stakeholders’ needs and engaging them in the innovation process
- organizational responses to disruptive market and technological changes
- interfaces and dynamics of science–business collaboration.
Archiving
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Plagiarism Policy
The editorial board is participating in a growing community of Similarity Check System's users in order to ensure that the content published is original and trustworthy. Similarity Check is a medium that allows for comprehensive manuscripts screening, aimed to eliminate plagiarism and provide a high standard and quality peer-review process.
This journal is primarily targeted at professionals dealing with the marketing of scientific and research organizations. Its target readers include the staff of research institutes, higher education institutions, academic research centres, and organizations, associations and establishments providing assistance in scientific research, as well as students and all those who are interested in the subjects covered by the research.
The journal not only offers a unique opportunity to become familiar with the current trends, new tools and instruments and strategies in the marketing of scientific and research organisations but is also constitute the ideal professional environment for the fruitful exchange of views and constitute an invaluable networking scenario.