Otwarty dostęp

How to Measure the Success or Failure Rate of a New Product Strategy in Competitive Markets


Zacytuj

1. Carboni, O. A., & Russu, P. (2018, March). Complementarity in product, process, and organizational innovation decisions: Evidence from European firms. R&D Management, 48(2), 210–222. doi:10.1111/radm.12284 Open DOISearch in Google Scholar

2. Castellion, G., & Markham, S. K. (2013, September). Myths about new product failure rates perspective: New product failure rates: Influence of argumentum ad populum and self-interest. Journal of Product Innovation & Management, 30(5), 976–979. doi:10.1111/j.1540-5885.2012.01009.x Open DOISearch in Google Scholar

3. Commission Regulation (EC) No. 1450/2004 of 13 August 2004 implementing Decision No. 1608/2003/EC of the European Parliament and of the Council concerning the production and development of Community statistics on innovation. Retrieved from https://eurlex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2004:267:0032:0035:EN:PDF Search in Google Scholar

4. Cooper, R. G. (1993). Winning at new products. Reading, MA: Addison Wesley. Search in Google Scholar

5. Cooper, R. G. (2002). Winning at new products. Accelerating the process from idea to lunch (3rd ed.). Reading, MA: Addison-Wesley Publishing Company. Search in Google Scholar

6. Cooper, R. G. (2017). Winning at new products: Creating value through innovation (5th ed.). New York, NY: Basic Books. Search in Google Scholar

7. Cooper, R. G. (2019). The drivers of success in new-product development. Industrial Marketing Management, 76, 36–47.10.1016/j.indmarman.2018.07.005 Search in Google Scholar

8. Cooper, R. G. (2021). Accelerating innovation: Some lessons from the pandemic. Journal of Product Innovation Management, 38, 221–232. doi:10.1111/jpim.12565 Open DOISearch in Google Scholar

9. Cooper R.G., Edgett, S.J.(2008). Maximizing productivity in product innovation, in: Research Technology Management, March 1.10.1080/08956308.2008.11657495 Search in Google Scholar

10. Crawford, C. M. (1979, September). New product failure rates-Facts and fallicies. Research Management, 22, 9–13.10.1080/00345334.1979.11756557 Search in Google Scholar

11. Engelman, R. M., Fracasso, E. M., Schmidt, S., & Zen, A. C. (2017). Intellectual capital, absorptive capacity and product innovation. Management Decision, 55(3), 474–490. doi:10.1108/MD-05-2016-0315 Open DOISearch in Google Scholar

12. Gabrusewicz, W. (2014). Analiza finansowa przedsiębiorstwa, Teoria i zastosowanie. Warszawa, Poland: PWE. Search in Google Scholar

13. Griffin, A., & Page, A. L. (1996, November). The PDMA success measurement project: Recommended measures for product development success and failure. Journal of Product Innovation Management, 16(6), 478–496. doi:10.1111/1540-5885.1360478 Open DOISearch in Google Scholar

14. Grzegorczyk, T., & Głowiński, R. (2020). Patent management strategies: A review. Journal of Economics & Management, 40(2), 37–39. doi:10.22367/jem.2020.40.02 Open DOISearch in Google Scholar

15. Harrington, E. C. Jr. (1965). The desirability function. Industrial Quality Control, 21, 494–498. Search in Google Scholar

16. Heij, C. V., Volberda, H. W., Van den Bosch, F. A. J., & Hollen, R. M. A. (2020). How to leverage the impact of R&D on product innovation? The moderating effect of management innovation (March 2020). R&D Management, 50(2), 277–294. Retrieved from https://ssrn.com/abstract=3617110 or doi:10.1111/radm.12396 Open DOISearch in Google Scholar

17. Hervas-Oliver, J. L., Sempere-Ripoll, F., Boronat-Moll, C., & Rojas-Alvarado, R. (2018). On the joint effect of technological and management innovations on performance: Increasing or diminishing returns? Technology Analysis & Strategic Management, 30, 569–581. doi:10.1080/09537325.2017.1343462 Open DOISearch in Google Scholar

18. House, C. H., & Price, R. L. (1991). The return map: Tracking product teams. Harvard Business Review, 69(1), 92–100. Retrieved from https://hbr.org/1991/01/the-return-map-tracking-product-teams Search in Google Scholar

19. Juchniewicz, M., & Grzybowska, B. (2010). Innowacyjność mikro przedsiębiorstw w Polsce. Warszawa, Poland: Polska Agencja Rozwoju Przedsiębiorczości. Search in Google Scholar

20. Kasprzak, W., & Pelc, K. (2012). Innowacje, strategie techniczne i rozwojowe. Wrocław, Poland: Oficyna Wydawnicza Politechniki Wrocławskiej. Search in Google Scholar

21. Kirsner, S. (2015). What big companies get wrong about innovation metrics. Retrieved from https://hbr.org/2015/05/what-big-companies-get-wrong-about-innovation-metrics Search in Google Scholar

22. Lee, H., & Markham, S. K. (2016). PDMA comparative performance assessment study (CPAS): Methods and future research directions. Journal of Product Management, 33(S1), 3–19. Product Development & Management Association. doi:10.1111/jpim.12358 Open DOISearch in Google Scholar

23. Mu, J., Thomas, E., Peng, G., & Di Benedetto, A. (2017, July). Strategic orientation and new product development performance: The role of networking capability and networking ability. Industrial Marketing Management, 64, 187–201.10.1016/j.indmarman.2016.09.007 Search in Google Scholar

24. OECD/Eurostat. (2018). Oslo manual 2018: Guidelines for collecting, reporting and using data on innovation (4th ed., The Measurement of Scientific, Technological and Innovation Activities). Paris, Luxembourg: OECD Publishing/Eurostat. doi:10.1787/9789264304604-en Open DOISearch in Google Scholar

25. Oral, M., & Kettani, O. (2009). Modelling firm competitiveness for strategy formulation. CIRRELT, 2009, 52, 1–39. Search in Google Scholar

26. Reinertsen, D. G., & Smith, G. P. (2001). Developing products in half the time. New York, NY: Van Norstrand Reinhold. Search in Google Scholar

27. Roostika, R., Wahyuningsih, T., & Haryono, S. (2015). The impacts of external competitiveness factors in the handicrafts industry. Polish Journal of Management Studies, 12(1), 166–176. Search in Google Scholar

28. Rutkowski, I. P. (2007). Rozwój nowego produktu. Metody i uwarunkowania. Warszawa, Poland: Polskie Wydawnictwo Ekonomiczne. Search in Google Scholar

29. Rutkowski, I. P. (2016). Metody innowacji produktu. Macierzowo-sieciowe metody pomiaru dojrzałości procesu innowacji produktu. Poznań, Poland: Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu. Search in Google Scholar

30. Rutkowski, I. P. (2021). Competence measurement of production enterprises in product innovations for technological and marketing strategies. Journal of Economics & Management, 43, 114–134. doi:10.22367/jem.2021.43.06 Open DOISearch in Google Scholar

31. Rutkowski, I. P. (2022). Success and failure rates of new food and non-food products introduced on the market. Journal of Marketing and Consumer Behaviour in Emerging Markets, 1(14), 52–61. doi:10.7172/2449-6634.jmcbem.2022.1.4 Open DOISearch in Google Scholar

32. Shpak, N., Seliuchenko, N., Kharchuk, V., Kosar, N., & Sroka, W. (2019). Evaluation of product competitiveness: A case study analysis. Organizacija, 52(2), 107–125. doi:10.2478/orga-2019-0008 Open DOISearch in Google Scholar

33. Stevens, Greg A. & Burley, James. (1997). 3,000 Raw Ideas = 1 Commercial Success!, Research-Technology Management, 40:3, 16–27, DOI: 10.1080/08956308.1997.11671126 Open DOISearch in Google Scholar

34. Takei, F. (1985). Product competitiveness evaluation-Quantitative analysis for development strategy. Technological Forecasting and Social Change, 28(2), 123–139. doi:10.1016/0040-1625(85)90010-1 Open DOISearch in Google Scholar

35. Thompson, A. A. Jr., Peteraf, M. A., Gamble, J. E., & Strickland, A. J. III. (2016). Crafting and executing strategy-The quest for competitive advantage: Concepts and cases, 20th ed. New York, NY: McGraw-Hill. Search in Google Scholar

36. Tyunyukova, E., Ruban, V., & Burovtsev, V. (2018). Modern approaches to product competitiveness evaluation for companies of various industries. MATEC web of conferences polytransport systems doi:10.1051/matecconf/201821602016 Open DOISearch in Google Scholar

37. Vashkiv, O. (2020). Product competitiveness and stages of its evaluation. Figshare. Thesis. doi:10.6084/m9.figshare.13084097.v1 Open DOISearch in Google Scholar

38. Walker, R. (2013). Winning with risk management. Hackensack, NJ: World Scientific Publishing.10.1142/8377 Search in Google Scholar

39. Wheelwright, S. C., & Clark, C. B. (1992). Revolutionizing product development. New York, NY: The Free Press. Search in Google Scholar

40. Wodecka-Hyjek, A. (2013). Wybrane narzędzia pomiaru innowacyjności. Zeszyty Naukowe. Zarządzanie, 998, 63–82. doi:10.15678/ZNUEK.2013.0922.04 Open DOISearch in Google Scholar

41. Wu, D. D., Kefan, X., Gang, C., & Ping, G. (2010). A risk analysis model in concurrent engineering product development. Risk Analysis, 30(9):1440–1453.10.1111/j.1539-6924.2010.01432.x Search in Google Scholar

42. Zizlavsky, O. (2016). Innovation performance measurement: Research into Czech business practice. Economic Research, 29(1), 816–838. doi:10.1080/1331677X.2016.1235983 Open DOISearch in Google Scholar